BRICS LIFE
15.07.2616:30 Economy
Executive Secretary of United Nations Convention to Combat Desertification, Yasmine Fouad: “Regardless of different cultures and identities, United for Land is message we are trying to promote, and it goes beyond rangelands campaign”
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India strengthens healthcare access through community and digital services
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Agricultural technologies of future: automation of agriculture in Global South
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TV BRICS GLOBAL
13.07.2612:30 Culture
Mariinsky Theatre and TV BRICS to promote classical theatre arts across BRICS countries
03.07.2612:00 Society
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21.07.2613:00
Economy
Addis Ababa becomes leading African tourism destination with record growth in international conferences
Urban renewal projects transform Ethiopia’s capital from a transit hub into a growing leisure and business travel destination, hosting more than 221 global events
Addis Ababa is rapidly establishing itself as one of Africa’s fastest-growing tourism destinations, with large-scale urban regeneration projects and a sharp increase in international conferences boosting the Ethiopian capital’s global profile, as a TV BRICS partner
According to the Addis Ababa Tourism Commission, the city hosted more than 221 international conferences during the latest fiscal year, a significant increase from over 150 events recorded in the previous year.
The shift has been driven by the ongoing Corridor Development Project, which has modernised key urban areas and significantly enhanced the visitor experience. The tourism commission noted that sustained investment in visitor infrastructure and public amenities has strengthened Addis Ababa’s competitiveness in the international tourism market while improving its capacity to host major global conferences.
Tourism has also become a strategic pillar of Ethiopia’s broader economic reform programme, with authorities increasingly viewing the sector as a driver of investment and employment.
The rise in conference tourism has further reinforced Addis Ababa’s position as one of Africa’s leading meeting destinations, attracting international delegates while generating additional demand for hospitality, transport and cultural services.
With improved public spaces, modern transport corridors and a growing calendar of international events, Addis Ababa is increasingly emerging as a destination in its own right, attracting a rising number of visitors seeking both business opportunities and cultural experiences.
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India’s Union Minister for Road Transport and Highways
“Our resolution has just been passed. It is very important as far as the BRICS countries are concerned, which cover 40 per cent of the world’s population. We are committed to the futuristic development of the transport sector, to create cooperation, coordination and communication between the stakeholders. This resolution indicates a lot of new technology and innovation in the transport sector. It covers the road sector, railways, aviation and water transport”
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Prime Minister of Thailand
“Russia has been a trusted friend of Thailand for over a century. […] Next year, we will mark the 130th anniversary of the establishment of diplomatic relations between our countries. We will commemorate this important milestone with high-level exchanges, thereby reaffirming our shared commitment to an even stronger partnership for the benefit of our peoples”
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