Adgully Bureau
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Annabel Keech has taken on the role of Global Director, Commercial Excellence & Prestige at Suntory Global Spirits. In her new position, she will take on broader responsibilities for driving commercial growth across the company’s portfolio, building on her experience in developing its luxury business.
Announcing the move on LinkedIn, Keech described the appointment as an exciting next chapter in her career, highlighting the opportunity to contribute to commercial growth across Suntory Global Spirits’ wider portfolio.
Keech has been associated with Suntory Global Spirits for over six years, holding several leadership positions across global marketing, business development and luxury. Most recently, she served as Global Luxury Director, following her role as Director, Global Business Development. Earlier, she was Global Marketing Director for Gin.
Before joining Suntory Global Spirits, Keech was associated with Asahi Beverages as Global Head of Marketing for Peroni, where she led the brand’s global marketing efforts across 12 priority markets spanning Asia, the Middle East, Africa, Europe and North America.
She has also held leadership positions at Pernod Ricard, including Global Head of Brand for Prestige Whisky and International Regional Manager for Travel Retail across its premium and luxury portfolio. Earlier in her career, she worked with Treasury Wine Estates in innovation and senior brand management roles across its premium and high-end wine portfolio, and with L’Oréal as Brand Manager for Ralph Lauren fragrances.
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People Movement07-Nov-2026SuntoryAnnabel Keech
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