Nairobi — Kenyan content creators are set to benefit from a new initiative by Visit Dubai and Beautiful Destinations Academy, which will see selected individuals trained and paid to produce travel content in the United Arab Emirates.
The three-month program, open to aspiring and established digital creators, aims to equip Kenyans with skills in social media marketing, content production, and storytelling, while showcasing Dubai as a leading global tourist destination.
Participants will receive free professional training, accommodation, a salary, and access to iconic filming locations across Dubai.
The initiative is part of Visit Dubai’s broader strategy to tap into Africa’s creative economy and expand its tourism reach through digital engagement.
“This opportunity is open to anyone with a passion for travel and a willingness to learn,” said Jeremy Jauncey, CEO of Beautiful Destinations.
“We believe in the power of storytelling to connect cultures, and this program will give Kenyan creators a platform to grow and shine globally.”
Kenya’s digital content creation scene has seen rapid growth, driven by increasing internet penetration and the rise of social media platforms as income-generating tools.
This opportunity is expected to enhance skills transfer, create employment, and build global exposure for local creators.
Applications are open on the Beautiful Destinations website, with shortlisted candidates expected to travel to Dubai later this year.
