Photo Credit: Yemi Alade/Instagram
When Yemi Alade said her world was round, she wasn’t just being poetic. She was hinting at something bigger. After four years of planning, second-guessing, and finally pulling it off, the Afrobeats queen is officially a beauty founder. Enter Yem Beauty, her new makeup brand — and its first drop, a lipstick and lip pencil called Nairobi.
Nairobi isn’t your average red. Yemi calls it her “first baby,” a bold shade that she describes as “a fiery and cool burst in a bottle.” Translation: it’s the red you swipe on when you want people to know you mean business.
And because this is Yemi, the launch wasn’t complete without drama. She gave us a crimson-saturated shoot to match: one shot shows her perched like royalty, hair twisted into a crown, dripping in statement jewellery, lips painted in Nairobi. In another, she’s wearing a gown that could double as stage armour with sequins, beads, and a cape trailing behind her.
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