Close Menu

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    The best outdoor things to do in Dubai this winter

    November 6, 2025

    Struggling Mamelodi Sundowns star signs for neighbours

    November 6, 2025

    Best high tea spots in Cape Town

    November 6, 2025
    Facebook X (Twitter) Instagram
    • Home
    • Contact Us
    • About Us
    • Privacy Policy
    • Terms Of Service
    • Advertisement
    Thursday, November 6
    Facebook X (Twitter) Instagram Pinterest Vimeo
    ABSA Africa TV
    • Breaking News
    • Africa News
    • World News
    • Editorial
    • Environ/Climate
    • More
      • Cameroon
      • Ambazonia
      • Politics
      • Culture
      • Travel
      • Sports
      • Technology
      • AfroSingles
    • Donate
    ABSLive
    ABSA Africa TV
    Home»Sports»Women’s Cricket Getting the Recognition it Deserves – Sports Broadcast Specialist Beryl Lodewyk
    Sports

    Women’s Cricket Getting the Recognition it Deserves – Sports Broadcast Specialist Beryl Lodewyk

    Prudence MakogeBy Prudence MakogeNovember 6, 2025No Comments11 Mins Read
    Facebook Twitter Pinterest Telegram LinkedIn Tumblr Email Reddit
    Women’s Cricket Getting the Recognition it Deserves – Sports Broadcast Specialist Beryl Lodewyk
    Share
    Facebook Twitter LinkedIn Pinterest Email Copy Link


    Beryl Lodewyk has been passionate about sports since childhood, attending cricket and rugby matches at Newlands Stadium in Cape Town with her father. By 2025, she has built an impressive broadcasting career, working with SuperSport, the Indian Premier League, and serving as a Director’s Assistant for several ICC World Cups.

    Lodewyk shared how she, as she puts it, ‘became hooked’ on cricket, despite the segregation laws then in place in South Africa.

    “Growing up in the years of apartheid, it was difficult to enjoy a good sporting event, as all non-whites were restricted to one certain area of the stadium, but we kept going because we were so hooked.”

    International Sports Broadcast Production Specialist, Beryl Lodewyk

    “Cricket was my absolute favourite sport, and we spent a lot of time at Newlands. I am Cape Town-born, and even though we moved around the country a lot, Newlands was still my ‘Happy Place’. My heroes back then were any player from Western Province; I was obsessed with them. I had many scrapbooks filled with pictures of the likes of Stephen Jefferies, Garth le Roux, Adrian Kuiper, the Kirsten brothers, and more.”

    Her start in the broadcasting industry came during a temp job at one of the Multichoice companies, where she heard of an opening for a Marketing Assistant at SuperSport. And,‘The rest is history,’ says Lodewyk.

    “I applied for the job, and unbelievably, I got it. I worked for the Marketing Director and PR Manager. This was in 1995, and for years, I felt like I was living in a dream. I had been working there for a few weeks, and one of my managers got a call from Gary Kirsten.”

    “At the time, Gary was my ultimate hero. I was in such shock and disbelief, but that was when I realised that my biggest dream had come true: I would be working and getting to meet my heroes.”

    From there, she moved onto the newly developed SuperSport website in 2000 and worked her way up to Cricket Manager. After that, I joined the production department in 2004, where I started as a production assistant, working on all sporting codes. She was then recognised for her cricket fanaticism and was promoted to an Assistant Producer on Cricket. 

    After a 21-year career at SuperSport, Lodewyk continues to freelance internationally, proving her commitment to the world of sports broadcasting.

    That developed into a Junior Producer position, and eventually she was appointed as Cricket Producer for many years, until she resigned from SuperSport in 2016 after a 21-year-long career. 

    In 2019, Lodewyk got back into broadcasting and started freelancing on broadcasts in many different countries, and, as part of the production team at the recently concluded Women’s Cricket World Cup, says the competition taught her that women’s cricket is now being valued, and she hopes to be part of more events like this one.

    “Working at this Women’s Cricket World Cup I have learned that women’s cricket is being taken seriously. It took South Africa a while to establish a competitive women’s side, so for me the realisation that women’s cricket has been going for over 50 years was a pleasant surprise, and I hope I get many more opportunities to be involved”, she said.

    Stephanie Mawdsley's journey to becoming a highly regarded content creator has taken a less-than-traditional route, a voyage that has brought her widespread acclaim and success in building a name as one of the nation’s top voices in football, with a focus on the women’s game. All Photos: Supplied

    Steph Mawdsley Loves Building an African Women’s Football Community


    November 6, 2025

    Content creator Stephanie Mawdsley’s work has won her acclaim as a trusted source on the…

    By using insightful social media videos to highlight the achievements of women in cricket, including the Proteas Women's impressive World Cup campaign culminating in the closely contested final against India, content creator Thando Dlamini has successfully built a following and made women's cricket cool again. All Photos: Supplied

    Content Creator Thando Dlamini Wants to Make Women’s Cricket Cool Again


    November 6, 2025

    Thando Dlamini is bringing a new spotlight to bear on the appeal of women’s cricket,…

    Former player Layla Arrison reflects on her ‘unbelievable' experience covering the Women's Rugby World Cup as a SuperSport broadcaster, calling it a pivotal, humbling, and confidence-boosting moment that's made an impactful mark on her career. All Photos: Supplied

    Layla Arrison Reflects on ‘Moment of Pride’ after Women’s Rugby World Cup


    October 8, 2025

    Former player Layla Arrison reflects on her ‘unbelievable’ experience covering the Women’s Rugby World Cup…

    Sports media is growing in Africa, and Ghanaian sports journalist Ayishatu Zakaria Ali is at the forefront, recognised as a primary source for sports news across the continent. All Photos: Supplied

    Ayishatu Zakaria Ali is Raising Awareness about Women’s Football in Ghana and Across Africa


    October 8, 2025

    Through her compelling reporting and powerful storytelling, Ayishatu Zakaria Ali is a driving force in…

    Photos Caption: All stock photos for illustrative purpose. All Photos: Envato Elements

    From Potential to Power: Building the Next Generation of Women’s Sport Media


    October 8, 2025

    The movement to elevate women’s sport media is shifting from seeking visibility to owning the…

    With the gsport Awards edging ever closer, anticipation is building ahead of the milestone event that is set to celebrate its 20th edition. Someone who knows all about what it means to be part of such a prestigious night is Mpumi Manyisi. All Photos: Supplied

    ‘People Became Aware of Who I Am’ – Mpumi Manyisi after Winning on the gsport Awards Stage


    August 13, 2025

    ‘Winning a gsport Award Opened Doors for Me’ – This is the statement from 2022…

    The Proteas Women’s historic World Cup campaign came to an end on Sunday, 2 November, when they lost to India in their first-ever 50-over World Cup final. Lodewyk says growing up in apartheid made her cherish her inclusion in this campaign even more. 

    “I was so proud of our Proteas ladies. What made our team even more special was the diversity and the unity inside this diverse team. As a child of the apartheid era, anything like this feels like a miracle for me. Nobody looks at colour anymore, just talent,” she said. 

    “I was blessed to work on the semi-final where the Proteas beat England, and I have to be honest, I expected a whipping, especially after their first match against England. But what a wonderful day it turned out to be, my entire crew felt happy for me, and never had I been more proud to be a South African.”

    Lodewyk has done extensive work on the international front when it comes to women’s sport. Being able to witness how women’s sport has grown is a real privilege, she says. 

    Lodewyk urges women to enter sports broadcasting in South Africa, saying that the opportunities are ‘immense’, but that they must do it for the love of sport.
    Lodewyk urges women to enter sports broadcasting in South Africa, saying that the opportunities are ‘immense’, but that they must do it for the love of sport.

    “I was fortunate enough to work on the Netball World Cup that was hosted in South Africa in 2023. I was a freelancer for this production with SuperSport, and what made it special was that it was an all-women broadcast crew. It was a fantastic opportunity, and what a privilege it was to work with women only. It proved so much at the time and I was proud that in South Africa we were able to do that. From that opportunity, a lot of the broadcast ladies got exposure, and I hope that they were recognised as qualified broadcasters.”

    “I also just returned from working on the ICC Women’s Cricket World Cup. Seeing how well these women were performing was heartwarming. After years of battle to be recognised, it is now clear that women can perform just as well as men on the world stage.”

    “I think my colleagues realised that I’m not just some girl who doesn’t know sport, but I actually knew more than most of them. So I did get the respect.” 

    With over two decades of experience in the industry, Lodewyk was one of the few women in sports broadcasting when she began her career. Although it was a very male-dominated environment at the time, she says she was respected by her co-workers. 

    “I don’t like to say that I was targeted as a woman in the industry, because I did get respect. But people would ask me why I would leave my dream job and not pursue higher positions. Unfortunately, I was overlooked for a senior position, and I don’t know if I was sidelined because I’m a woman, or if I just didn’t fit into the company’s future plans.”

    The sports broadcast specialist began her career at SuperSport in 1995 after a temp job led to an opening, turning a lifelong passion into a reality.
    The sports broadcast specialist began her career at SuperSport in 1995 after a temp job led to an opening, turning a lifelong passion into a reality.

    “And I felt at the time that I had no future at SuperSport, and I decided to end my career there. I must admit, though, that it is frustrating that there are still so few women in the industry.”

    “On freelance jobs, I am often one of just two or three women on a crew of up to 100 people.” 

    Despite facing challenges on the way, Lodewyk believes there has been a positive change for women in the industry, and says exposure is key to ensuring more women take up roles in sports media. 

    “I think the biggest improvement is the respect that women are getting now compared to years ago. Before, we were good enough to be secretaries and production coordinators, but women are being recognised as being skilled broadcasters.”

    She urges women to make their move to join sports broadcasting in South Africa, as she believes there are many opportunities, while cautioning to do it for the right reasons. 

    “Now is the best time, especially in South Africa, to go into a sports broadcasting career. The opportunities are immense.” 

    However, don’t do it just to work in television, but do it for the love of sport. If you don’t like sports, you won’t enjoy working on them. Especially in cricket, which we all know can be a very long day. You have to love it to be able to get through a 10 to 12 hour day of broadcasting. And believe it or not, I love it!

    Lodewyk says there are a few women in broadcasting that she considers role models. 

    “At the beginning of my career, I worked with Tinkie Pringle and Leigh-Ann Paulick, and I always admired how hard they worked to fit into the world of sport. They conducted their research and made an effort to increase their knowledge of the product, then portrayed the professionalism required for being on air and sharing that knowledge.”

    Reflecting on the diverse Proteas Women's World Cup campaign, Lodewyk stated, "As a child of the apartheid era, this feels like a miracle for me."
    Reflecting on the diverse Proteas Women’s World Cup campaign, Lodewyk stated, “As a child of the apartheid era, this feels like a miracle for me.”

    “In recent years, I’ve worked with a lot of Kass Naidoo and Natalie Germanos, along with many other women cricket broadcasters, and I truly look up to all of them for their dedication and hard work to get where they are and going beyond. I love seeing our South African talent on the world stage, and I get very proud to say that I know them personally as well.”

    While she might be coming to the end of her career, Lodewyk is still hopeful she can work on some big events before she finally calls time on her illustrious career. 

    “Well, as I’m reaching the twilight of my career, I would just like to enjoy being at matches. That is and will always be the most thrilling part of my work in broadcasting, being on the ground. And even if I don’t reach a senior role again, I would just be happy to still be a part of production and commentary teams.”

    Stephanie Mawdsley's journey to becoming a highly regarded content creator has taken a less-than-traditional route, a voyage that has brought her widespread acclaim and success in building a name as one of the nation’s top voices in football, with a focus on the women’s game. All Photos: Supplied

    Steph Mawdsley Loves Building an African Women’s Football Community


    November 6, 2025

    Content creator Stephanie Mawdsley’s work has won her acclaim as a trusted source on the…

    By using insightful social media videos to highlight the achievements of women in cricket, including the Proteas Women's impressive World Cup campaign culminating in the closely contested final against India, content creator Thando Dlamini has successfully built a following and made women's cricket cool again. All Photos: Supplied

    Content Creator Thando Dlamini Wants to Make Women’s Cricket Cool Again


    November 6, 2025

    Thando Dlamini is bringing a new spotlight to bear on the appeal of women’s cricket,…

    Nadine Roos pictured action against Brazil at the HSBC SVNS in Vancouver, Canada, in 2024. The international star headlines the squad of 18 called up for a training camp in Pretoria, where the squad will step-up preparations for the Rugby Africa Women's Sevens championship in Nairobi, Kenya, on 15 and 16 November, 2025. File Photo: Mike Lee KLC fotos for World Rugby

    SA Rugby Invites Training Squad to Camp Ahead of Africa Cup in Nairobi


    November 5, 2025

    SA Rugby has invited a squad of 18 to a training camp in Pretoria ahead…

    The South African women’s cricket captain Laura Wolvaardt has been selected to captain the World ODI World Cup Team of the Tournament XI, after a campaign that elevated her to No.1 on the ICC Women’s ODI Batting Rankings. Photo: Alex Davidson / Getty Images via ICC

    Laura Wolvaardt to the World!


    November 5, 2025

    New World Number 1 ODI batter, Laura Wolvaardt, leads the ICC Team of the Tournament…

    Western Province’s Courtrai Primary School has been crowned champions of the RCS Rising Star Tennis National Finals, at the Gauteng East Tennis Complex in Benoni, Gauteng, on Sunday, 2 November 2025. All Photos: Supplied

    Courtrai Primary and Helen Franz Special School are 2025 RCS Rising Star Tennis Champions


    November 4, 2025

    The Western Cape’s Courtrai Primary and Helen Franz Special School from Limpopo have been crowned…

    South Africa’s top-performing women’s mountain bikers on the global stage, Candice Lill and Tyler Jacobs, wrapped up their third consecutive title at the FNB Wines2Whales MTB stage race with a perfect clean sweep of stage victories at the Lourensford Wine Estate in the Western Cape on Sunday, 2 November 2025. Photo: Dom Barnard

    Candice Lill and Tyler Jacobs Complete a Chardonnay Hat-Trick at FNB Wines2Whales 


    November 3, 2025

    South Africa’s mountain biking stars Candice Lill and Tyler Jacobs wrapped up their third consecutive…

    Now that she is reaching the end of her career, Lodewyk hopes she can still be part of a few more major sporting events before she calls time on her illustrious career. 

    “Well, as I’m reaching the twilight of my career, I would just like to enjoy being at matches. That is and will always be the most thrilling part of my work in broadcasting, being on the ground. And even if I don’t reach a senior role again, I would just be happy to still be a part of production and commentary teams.”


    Main Photo Caption: Beryl Lodewyk has been passionate about sports since childhood, attending cricket and rugby matches at Newlands Stadium in Cape Town with her father. By 2025, she has built an impressive broadcasting career, working with SuperSport, the Indian Premier League (IPL), and serving as a Director’s Assistant for several ICC World Cups. All Photos: Supplied

    Photo 2 Caption: After a 21-year career at SuperSport, Lodewyk continues to freelance internationally, proving her commitment to the world of sports broadcasting.

    Photo 3 Caption: Lodewyk urges women to enter sports broadcasting in South Africa, saying that the opportunities are ‘immense’, but that they must do it for the love of sport.

    Photo 4 Caption: The Sports Broadcast Specialist began her career at SuperSport in 1995 after a temp job led to an opening, turning a lifelong passion into a reality.

    Photo 5 Caption: Reflecting on the diverse Proteas Women’s World Cup campaign, Lodewyk stated, “As a child of the apartheid era, this feels like a miracle for me.”



    Source link

    Post Views: 22
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Prudence Makoge
    • Website

    Related Posts

    Struggling Mamelodi Sundowns star signs for neighbours

    November 6, 2025

    Rassie backs Boan to ‘swim’

    November 6, 2025

    World Club Challenge returns with Hull KR v Brisbane Broncos in 2026

    November 6, 2025
    Leave A Reply Cancel Reply

    Top Posts

    Who is Duma Boko, Botswana’s new President?

    November 6, 2024

    Kamto Not Qualified for 2025 Presidential Elections on Technicality Reasons, Despite Declaration of Candidacy

    January 18, 2025

    As African Leaders Gather in Addis Ababa to Pick a New Chairperson, They are Reminded That it is Time For a Leadership That Represents True Pan-Africanism

    January 19, 2025

    BREAKING NEWS: Tapang Ivo Files Federal Lawsuit Against Nsahlai Law Firm for Defamation, Seeks $100K in Damages

    March 14, 2025
    Don't Miss

    The best outdoor things to do in Dubai this winter

    By Olive MetugeNovember 6, 2025

    Discover the best things to do in Dubai this winter for everyoneWinter is finally here…

    Your Poster Your Poster

    Struggling Mamelodi Sundowns star signs for neighbours

    November 6, 2025

    Best high tea spots in Cape Town

    November 6, 2025

    ‘China is going to win the AI race’

    November 6, 2025
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo

    Subscribe to Updates

    Sign up and get the latest breaking ABS Africa news before others get it.

    About Us
    About Us

    ABS TV, the first pan-African news channel broadcasting 24/7 from the diaspora, is a groundbreaking platform that bridges Africa with the rest of the world.

    We're accepting new partnerships right now.

    Address: 9894 Bissonette St, Houston TX. USA, 77036
    Contact: +1346-504-3666

    Facebook X (Twitter) Pinterest YouTube WhatsApp
    Our Picks

    The best outdoor things to do in Dubai this winter

    November 6, 2025

    Struggling Mamelodi Sundowns star signs for neighbours

    November 6, 2025

    Best high tea spots in Cape Town

    November 6, 2025
    Most Popular

    Did Paul Biya Actually Return to Cameroon on Monday? The Suspicion Behind the Footage

    October 23, 2024

    Surrender 1.9B CFA and Get Your D.O’: Pirates Tell Cameroon Gov’t

    October 23, 2024

    Ritual Goes Wrong: Man Dies After Father, Native Doctor Put Him in CoffinBy

    October 23, 2024
    Facebook X (Twitter) Instagram Pinterest YouTube
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms Of Service
    © 2025 Absa Africa TV. All right reserved by absafricatv.

    Type above and press Enter to search. Press Esc to cancel.