Ifeyinwa Azubike – Creative Director, The LadyMaker
Two brands devoted to mastery, heritage, and artistry came together in Lagos for a celebration of time and taste. As The LadyMaker marked its 10th anniversary with a show titled Graffiti, The Macallan, renowned for its single malt whiskies, curated the evening’s drinks experience, transforming the milestone event into a meeting of legacies.
Held at VICI Lagos, the show drew an audience of Nigeria’s most discerning creatives, tastemakers, and fashion insiders. The LadyMaker’s founder and creative director, Ifeyinwa Azubike, presented a collection that embodied the brand’s decade-long journey, a study in structure, culture, and storytelling. Each piece carried her signature architectural tailoring and emotional depth, expressed through layered fabrics, hand-painted textures, and bold silhouettes that paid homage to African femininity in all its nuance.
The Macallan’s presence elevated the experience beyond fashion. Known for its meticulous craftsmanship and Scottish heritage dating back to 1824, the whisky brand shares The LadyMaker’s devotion to precision, patience, and artistry. Guests were welcomed into an atmosphere that celebrated not just beauty, but process, the quiet, intentional work behind every creation. Glasses of The Macallan expressions, from the smooth richness of Double Cask to the complexity of Sherry Oak and the limited-edition Classic Cut, accompanied the evening, offering guests a taste of craftsmanship perfected over centuries.
In many ways, The Macallan and The LadyMaker speak a similar language. Both honor tradition while embracing innovation. Both are rooted in a respect for materials, whether wood, fabric, or time itself and in the belief that true artistry requires restraint and reverence. Where The LadyMaker’s designs reinterpret African femininity through form and emotion, The Macallan refines the essence of whisky-making through mastery and character.
The synergy between the two brands was especially meaningful in a celebration that highlighted women and craft. The Macallan’s Master Whisky Maker, Kirsteen Campbell, is the first woman to hold that title in the brand’s 200-year history, a testament to the evolution of tradition and the power of female artistry in fields once defined by convention. In the same way, Ifeyinwa Azubike’s decade-long journey with The LadyMaker has redefined the perception of African luxury, bringing structure, depth, and storytelling to the global fashion conversation.
For both brands, craft is not a trend but a philosophy. It is about preserving legacy while making room for new narratives. The LadyMaker’s Graffiti collection reflected this idea through its visual tension “rebellion meeting refinement” just as The Macallan continues to explore new dimensions of whisky through its annual releases and dedication to exceptional cask selection.
As the night drew to a close and the final look left the runway, guests raised their glasses to a decade of The LadyMaker and to the timeless artistry of The Macallan. It was a celebration of endurance and evolution, of two brands united by the pursuit of excellence. In their worlds of fabric and flavor, both continue to prove that craft, at its highest form, is an expression of soul.
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