SKIMS have previously only been available online in the UAE until now
The news for Dubai’s fashionistas just keeps coming. First a Primark announcement, then an Ulta Beauty and now, we finally can shop at a SKIMS physical store right here in Dubai. The American clothing and swimwear brand has officially opened at Mall of the Emirates as of December 22, 2025.
But wait… we did have SKIMS here…
Well, until now, the brand was primarily available through the shopping website Ounass, under the Al Tayer Group. Al Tayer Group is the powerhouse behind huge brands in the UAE, such as Harvey Nichols, Prada, Bloomingdale’s and more. But now, you can actually go to the store, pick up what you like, try it on and walk home with your new purchase.
SKIMS is famously co-owned by Kim Kardashian and promotes a body-positive outlook.
The brand was originally founded in 2019 and many products have gone viral on social media since When you head on over, expect to see (and purchase) iconic sculpting bodysuits, comfy loungewear, undergarments and more.
And there’s more for shopaholics
In May, we announced the opening of not one, not two, but three Primarks here in Dubai.
Partnering with retail giant Alshaya Group, the apparel brand will be opening doors at the Dubai Mall, Mall of the Emirates and City Centre Mirdif. Below is one hoarding we spotted in Mall of the Emirates.
Set to launch in the first quarter of 2026, the brand is gearing up to offer insane savings and budget bargains, something it’s known and loved widely for back home in the UK and Ireland.
The Dublin-born fashion giant first opened its doors 55 years ago and now operates over 450 stores worldwide, with outlets in 15 countries across Europe and boasting 16 stores in the US. Known for its unbeatable combo of on-trend fashion at super affordable prices, Primark is a go-to for everything a family needs, across womenswear, menswear, children’s, homeware, cosmetics, accessories, shoes, and more.
Images: Instagram
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