Coffee culture in South Africa is no longer confined to major cities, writes Miriam Kimvangu.
Image used for illustrative purposes/Kelly Sikkema/Unsplash
Independent cafés are transforming rural tourism by creating welcoming public spaces and supporting regional producers. If you’re looking for something different for your next weekend getaway, consider following the smell of good coffee to these four dorpies.
Greyton
Greyton has positioned itself as a destination defined by heritage preservation and slow living. Coffee culture supports this identity through independent cafés that prioritise quality and local sourcing. Most establishments focus on speciality beans, careful roasting and precise brewing methods. These cafés also tend to operate from restored heritage buildings or garden spaces which reinforces the village’s historical character.
Coffee shops in Greyton function as anchors within the local economy by leading visitors to engage with nearby businesses which in turn increases visitor spending. The town also attracts regular weekend travellers from Cape Town. Greyton’s coffee culture therefore operates as part of a wider system that connects agriculture, hospitality, and creative enterprise – strengthening the town’s reputation as a destination centred on sustainability and community focused travel.
Clarens
Clarens in the Free State already has an established tourism profile based on art and mountain scenery. The expansion of speciality coffee has simply added to the appeal. The cafés in Clarens are located around the central square, making them accessible gathering points throughout the day. These spaces frequently integrate local art displays and cultural activities, again reinforcing the town’s identity as a creative hub.
The presence of quality coffee has also diversified the visitor base. Remote workers and creative professionals increasingly choose Clarens for short stays. This contributes to year round tourism activity and reduces dependence on peak travel seasons. Clarens demonstrates how coffee culture can strengthen an established destination by expanding its services and supporting its cultural infrastructure.
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Prince Albert
Prince Albert provides a different model of coffee driven revitalisation. The town is recognised for its preserved architecture and agricultural traditions. Coffee culture complements this heritage based tourism rather than competing with it. Like in Greyton, independent cafés frequently operate from restored historic buildings, maintaining architectural integrity while supporting modern visitor expectations. Many emphasise local produce and regional partnerships which supports nearby farms and small producers.
Coffee experiences in Prince Albert connect directly with the town’s broader tourism offering, which includes olive farms cultural tours, as well as other artisanal food production.
Dullstroom
Dullstroom, known for fly fishing and highland landscapes, has expanded its tourism profile through boutique coffee roasteries and cafés. These businesses align with the town’s existing reputation for premium countryside experiences. The cool climate supports a café culture centred on comfort and quality. Establishments emphasise carefully sourced beans, consistent preparation and curated interiors. Dullstroom is best enjoyed by combining coffee experiences with outdoor activities, creating a balanced travel itinerary.
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