“More and more of our travellers, especially the anti-Instagram brigade, are turning away from overcrowded hotspots that rarely live up to their over-filtered, uncluttered online image,” says Nick Pulley, founder of tour operator Selective Asia. The result is that off-grid destinations are on the rise, with interest growing in places like Toledo in Spain, Brandenburg in Germany, and, for the more adventurous, Iraq. In the UK, the trend is steering people away from prime tourism counties such as the Cotswolds and Cornwall towards lesser-visited areas like Northumberland, Wales and Somerset, according to a report by Lemongrass.
