Good Burger – the homegrown brand that won What’s On’s Best Burger title in 2024 before it even had a restaurant – has officially opened in Damac Hills, Dubai. Here’s what to order.
Good Burger, one of Dubai’s most talked-about homegrown food brands, has opened its first permanent restaurant at Damac Mall in Damac Hills. The opening marks a major milestone for a business that started as a husband-and-wife home kitchen project and went on to win What’s On’s Best Burger award in 2024 – years before it had a physical location.
Founded by Haider Al Assam and Luma Makhlouf, Good Burger built a loyal following through word of mouth, with recipes tested on friends and family long before the brand became one of the most recognised names in Dubai’s burger scene. Now, with bricks and mortar in Damac Hills, Dubai diners can finally try the menu that earned the brand its cult status.
What to order at Good Burger, Damac Mall
The standout dish is the Bistro Burger (Dhs62), built around a thick, freshly ground Black Angus patty – a deliberate departure from the smash-style burgers currently popular across Dubai. The patty is topped with peppercorn sauce, kewpie mayo and American cheese, and served with shoestring fries. The peppercorn sauce in particular stands out, adding a subtle peppery kick that runs through every bite.
For something with more heat, the Habanero Honey Chicken (Dhs47) pairs buttermilk-brined fried chicken with a homemade habanero honey sauce, wasabi slaw and honey mustard on a potato bun. The combination of sweet and spicy flavours makes it one of the more adventurous items on the menu.
Sides include a Blooming Onion (Dhs30) – a whole onion, floured, fried and finished with a cajun rub, served with ranch dip – and Salted Fries (Dhs15), a simple but essential addition to any order.
The Atmosphere and Service
The new Damac Mall location keeps things simple: a clean, unfussy dining room in white and bold blue tones, with diner-style seating and a quick, no-frills ordering process. Service is relaxed and knowledgeable, with staff offering genuine recommendations rather than a hard sell.
Why Good Burger is one of Dubai’s most hyped restaurant openings
Good Burger’s journey from home kitchen to award-winning brand to permanent restaurant has made it one of the most anticipated openings in Dubai’s food scene this year. Winning What’s On’s Best Burger title in 2024 – before the brand had a single restaurant – set high expectations for the Damac Hills opening, and the menu largely lives up to the hype, particularly for diners who prefer a thicker, classic-style burger over Dubai’s current wave of smash burgers.
Good Burger Dubai: Key Information
Location: Damac Mall, Damac Hills, Dubai
Opening hours: Monday to Thursday, 12pm to 10pm; Friday to Sunday, 12pm to 11pm
Contact / Instagram: @goodburgerdxb
Price range: Mains from Dhs47 to Dhs62, sides from Dhs15 to Dhs30
Must-order: Bistro Burger, Habanero Honey Chicken, Blooming Onion
WHAT’S ON VERDICT
Six years of cooking from home, a devoted cult following, and a Best Burger title earned before the restaurant even existed – Good Burger’s first permanent home at Damac Mall was worth the wait. For anyone searching for the best burger in Dubai right now, this is a strong contender.
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