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Published: 14:42, July 10, 2026
AI + IP as the core helps culture go global
By Xu Weiwei in Hong Kong
Protecting copyrights, preserving classics, and giving old IPs an enduring vitality
With the widespread adoption of digitalization and AI technologies, online infringement and unauthorized derivative works pose a risk of loss to established classic IPs
To improve the Intellectual Property system and solidify the long-term cultural value of the rerectors of Culturecom Group, has recently spearheaded a comprehensive upgrade to its copyright protection mechanism, systematically revitalizing decades of accumulated comic and cultural creative content assets
Through legal rights confirmation, standardized authorization, and global operation, the company hopes to ensure the continuation of outstanding local cultural assets from generation to generation, keeping classic IPs relevant and transforming historical content into sustainable cultural value, he said
At the same time, he stated that with the cumulative impact of AI technology on the content industry, the group will take “AI + IP” as its core strategy for future development and embark on a diversified path of “vertical cultural and creative AI”
Culturecom, a comic book publisher and media content provider operating in Hong Kong as well as as the Chinese mainland has accumulated half a century of cultural and creative reer Gate and Chinese Hero. It has embodied Hong Kong popular literature and the spirit of martial arts, representing a precious popular cultural asset in the Chinese-speaking world
However, in the past, some existing copyright files were scattered and insufficiently digitized, leading to problems such as chaotic authorization, misuse and piracy, and one-off asset sales “The cultural value has long been underestimated, making it difficult for excellent content to endure,” he added
Under Huang vision, copyright is not merely viewed as a commercial asset, but also as a vehicle for inheriting cultural connotations. “Through licensed film and television production, animation, merchandise, and multilingual overseas distribution, old stories are adapted to the aesthetics of younger generations, achieving creative transformation and enduring relevance, allowing Hong Kong’s local culture from the last century to continue to spread across time and regions,” he noted
The chairman of the group stressed that copyright protection is about preserving cultural roots. According to him, backed by the nation and facing the world, Hong Kong, with its well-established copyright operation model, exports Hong Kong-style popular culture and traditional Chinese values to global Chinese communities through IP, ensuring the long-term inheritance of culture through the rule of law, allowing classics to transcend time and continue to generate social value and cultural influence.
He emphasized that, “only by guaranteeing original rights at the institutional level can subsequent revitalization, adaptation, and international expansion have a foundation.”
More importantly, with “AI + IP” as its core strategy, he said that, to be technology-driven, precisely connecting to the global market, Culturecom will build a dedicated AI-powered cultural IP creation and operation platform. On one hand, through AI image generation and intelligent storyboarding technologies, static comic IPs will be efficiently transformed into new media content such as animated shorts and digital comics, expected to increase IP content adaptation efficiency by over 60 percent. On the other hand, leveraging AI multimodal interaction technology, digital human images will be created for classic characters, expanding commercialization paths across all scenarios, including live streaming, virtual endorsements, and metaverse interactions.
He emphasized his confidence in the next 3 to 5 years of development, stating that the company will firmly adhere to its positioning as a “Hong Kong AI + Chinese Style IP Leader,” fully transforming from a traditional comic publishing company into a technology-driven international IP cultural and creative group
Huang mentioned in the future, the Group will continue to optimize the cross-border intellectual property cooperation mechanism, unite with mainland copyright service agencies, open up rights protection channels across the Taiwan Strait, Hong Kong, Macao and the world, use systems to ensure the inheritance of old IPs from generation to generation, safeguard the long-term continuation of culture with copyright, and tell the contemporary stories that belong to Hong Kong and Chinese culture
Culturecom will leverage Hong Kong’s international hub and the Greater Bay Area’s industrial advantages to focus on cultural export, he said. “Through AI multilingual translation and cross-cultural adaptation technologies, it will precisely connect with Portuguese-speaking countries and the global market, creating an “Oriental Heroes” IP export matrix to help break the long-standing dominance of Japanese and American cultural and creative markets in the overseas market,” noted Huang
Contact the writer atvivienxu@chinadailyapac.com
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