As global tourism prepares for around 30 billion visits and a R296 trillion contribution to the economy by 2034, pressure grows to protect natural attractions.
Boschendal Wine Estate/michael clarke stuff/Wikimedia Commons
In response, Boschendal, South Africa’s 340-year-old heritage wine estate in Franschhoek, has achieved Green Key certification for its accommodation. It is the first wine estate in the world to earn this recognition.
According to CBN, Boschendal’s CEO Amy Kropman says the certification ‘affirms our dedication to regenerating both the land and the communities we serve’. She points out that the estate’s integrated approach spans hospitality excellence and environmental stewardship.
Green Key, managed in South Africa by the Wildlife and Environment Society of South Africa and coordinated internationally by the Foundation for Environmental Education, ranks among tourism’s most rigorous eco-labels. It requires strict compliance in environmental management, resource efficiency, ethical practice and community engagement (WESSA).
Boschendal’s key initiatives include:
- A growing solar power network across all guest lodges
- A two per cent Conservation Levy on stays from 1 August 2025 to fund biodiversity-friendly farming and water-saving measures
- A dedicated green committee and formal sustainability policy to monitor progress and ensure transparency
The estate also works with the Greater Simonsberg Conservancy to safeguard over 700 hectares of natural habitat. Its Future of Farming programme uses holistic soil regeneration, integrated livestock rotations and smart monitoring to improve water retention and carbon capture.
The Green Key handover on 1 August brought together Boschendal’s senior leadership and Green Key representatives.
By marrying heritage hospitality with regenerative practices, Boschendal offers a global model for wine regions seeking to meet modern travellers’ environmental expectations without harming their landscapes.
Article shared by Cape Town ETC
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