*This content was translated by AI.
Singer G-DRAGON (G-Dragon) has been selected as the official face of the ’48th Session of the UNESCO World Heritage Committee,’ the first to be held in the Republic of Korea, proving his overwhelming status as a “messenger of the times.”
On the 19th, G-Dragon attended the opening ceremony of the ’48th Session of the UNESCO World Heritage Committee’ held at BEXCO in Busan and received an official appointment letter as ambassador from the Ministry of Culture, Sports and Tourism.
This World Heritage Committee is the first to be hosted by Korea since joining the UNESCO World Heritage Convention. It is an international conference discussing the conservation and utilization of world heritage, new registrations, and related policies, attended by delegations from countries around the world. On this day, G-Dragon delivered a speech on the theme of “Conserving World Heritage and Peace,” conveying the value of cultural heritage and the importance of preserving it for future generations, adding significance to his first official step as a national heritage ambassador.
This appointment carries profound industrial and cultural meaning, as it signifies that G-Dragon’s consistent message of peace conveyed through music and art, along with the public-interest philosophy of his foundation ‘JUSPEACE,’ has been officially recognized by international organizations and institutional investors.
The Ministry of Culture, Sports and Tourism noted that G-Dragon’s activities, which emphasize that “small participation in daily life creates peace,” perfectly align with UNESCO’s founding purpose of ‘Peace.’ Consequently, they selected G-Dragon as the ideal figure to amplify the achievements of this first-ever World Heritage Committee held domestically.
Dressed in a suit, G-Dragon took the stage for the appointment ceremony and delivered a sincere speech before an audience of UNESCO officials from around the world.
In his speech, G-Dragon began by saying, “I deeply thank UNESCO, which has protected humanity’s precious heritage for a long time, and all attendees.” He then spoke about the host city Busan: “It is a miraculous city that has blossomed with peace and hope from the scars of war, and it is home to the only UN Memorial Cemetery in the world.” He added, “In this place where those who dedicated themselves to peace across borders are laid to rest, we aim to start a new promise to protect world heritage together.”
G-Dragon particularly emphasized that “protecting heritage is not just about preserving the past, but also about creating future peace.” He continued, “Art has the power to move everyone’s hearts, and when these movements come together, they become a powerful force that changes the world. As an artist, I will contribute my strength to protecting world heritage that is at risk of disappearing due to war and climate crisis.” He expressed his hope that “the small hearts that began in Busan will become a vast field of peace connecting the entire world.”
JUSPEACE, founded by G-Dragon, has launched an active campaign called ‘HERITAGE IN PEACE’ in connection with this appointment, aiming to demonstrate influence on UNESCO and the international community through a World Heritage Fund campaign.
Khaled El-Enany, Director-General of UNESCO, also mentioned in his opening remarks: “Heritage is not merely a product of the past; it is a living force that constantly injects dynamism into our culture.” He directly expressed deep gratitude to G-Dragon for initiating the World Heritage Fund fundraising campaign.
The funds raised through the campaign will be directly delivered to the UNESCO World Heritage Fund in the names of the people and citizens of the Republic of Korea
Meanwhile, G-Dragon is scheduled to lead BIGBANG on a new world tour titled ‘XX : COSMOS’ to commemorate their 20th anniversary, kicking off with a spectacular launch at the main stadium of Goyang Stadium from August 21st to 23rd.
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*This content was translated by AI.
