KPMG’s Q2 Global AI Pulse, based on a survey of more than 2,100 senior leaders across 20 countries, territories and jurisdictions, reveals that confidence in AI continues to rise and spending remains steady. As organisations move from experimentation toward broader deployment, they are shifting their focus from deployment toward accountability, AI economics and value.
While many organisations are realising benefits, established ROI remains limited. The findings suggest that the strongest outcomes are not coming from those deploying more AI, but from those investing in the capabilities required to scale it effectively, including clear accountability, stronger governance and visibility into the costs of operating AI.
Key highlights
Indian organisations are moving decisively from AI experimentation to enterprise-wide adoption. As AI becomes embedded in everyday work, the real differentiator will be the ability to combine strong leadership accountability with clear visibility into AI costs and outcomes. Organisations that treat AI as a business transformation agenda – not just a technology initiative – will be best positioned to unlock sustainable value and measurable returns.
National AI Leader, and Head – Technology Transformation
Explore what the data reveals about how organisations are turning AI adoption into measurable business value
The Global AI Pulse Q2 2026 report shows organisations moving from experimentation toward broader deployment, but with a more practical challenge emerging: translating growing adoption into measurable and sustainable business value.
In the full report, you’ll discover:
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Where the gap lies between AI adoption and measurable business value, and how organisations are starting to close it
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What’s changing as AI scales, as focus shifts toward accountability, economics and execution, not just deployment
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What differentiates organisations that are reporting stronger outcomes, including the role of accountability, governance and cost visibility
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How organisations are responding as the cost of scaling AI becomes more visible, including changes to deployment decisions when value is uncertain
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Why translating AI adoption into consistent business outcomes remains a challenge, even as adoption and confidence continue to rise
Explore the Global AI Pulse series
Q1 2026 report
Q1 2026 executive summary
Q1 2026 sector insights
About the research
The KPMG Global AI Pulse is a quarterly global study capturing the perspectives from 2,145 C-suite and business leaders representing organisations in 20 countries, territories and jurisdictions. The research looks at AI adoption, challenges and impact, providing timely insights to help senior leaders track how AI is evolving across their industries and regions.
Key Contact
Purushothaman KG
Partner and Head of Artificial Intelligence
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