Greaves Cotton has established a wholly owned subsidiary in Dubai as part of its efforts to expand its international business and <a href="https://absafricatv.com/mst-and-world-bank-strengthen-research-and-innovation-ties/” title=”MST and World Bank strengthen research and innovation ties”>strengthen its presence in the Middle East and Africa. The new entity, Greaves International Trading FZE, will serve as a regional hub for international trading and distribution, with an initial focus on Gulf Cooperation Council markets, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. The company also plans to expand into the Levant and Africa.
The subsidiary will be responsible for business development, customer engagement, technical support, channel partnerships, aftermarket services, and supply chain coordination. It will distribute Greaves Cotton’s portfolio of diesel engines, gensets, and powertrain solutions across its energy, mobility, and industrial businesses. This move aims to boost exports and build a global trading network via its Dubai arm.
According to Greaves Cotton Managing Director and Group CEO Parag Satpute, international operations have become an increasingly important part of the company’s growth strategy. “International Business is a key growth driver for Greaves and a core pillar of our GREAVES.NEXT strategy. In line with our strategic roadmap, its contribution increased from 9 per cent to 13 per cent in FY26,” Satpute said. The company’s decision to establish a subsidiary in Dubai is aimed at expanding its export capabilities and building an integrated international trading and distribution network.
The establishment of the Dubai subsidiary is a key step in Greaves Cotton’s efforts to increase its global presence. By leveraging the strategic location of Dubai, the company aims to enhance its trading and distribution capabilities, ultimately driving growth and expansion in the Middle East and Africa. The subsidiary will play a crucial role in promoting Greaves Cotton’s products and services in these regions, further solidifying the company’s position in the global market.
