gsport has received another major recognition—this time from Brand South Africa, the country’s official marketing agency.
At a gathering in Sandton on Tuesday, gsport Founder Kass Naidoo accepted the Most Active Play Your Part Ambassador award, celebrating gsport’s commitment to raising the profile of women’s sport and driving corporate investment in the space.
Reflecting on gsport’s journey since its launch in 2006, Naidoo said: “Brand South Africa first noticed gsport in 2012 when they published our story on their website.”
“In 2017, they attended the gsport Awards and produced an AV of the event, promoting it across their platforms. Then, in 2019, we officially joined the Play Your Part program, unlocking new opportunities to grow our impact.”
gsport Founder, Kass Naidoo
She also credited Brand South Africa’s Sithembile Ntombela, for her unwavering support:
“Sithembile Ntombela has believed in gsport from the start and continues to help us amplify our efforts to advance women’s sport. As we approach our 20th gsport Awards, this recognition is dedicated to every individual playing their part to change the game.”
Since its inception, gsport has evolved into a critical skills development initiative, equipping women in sport with career-defining opportunities and professional experience while securing employment through gsport.
With this latest recognition, Naidoo reaffirmed gsport’s commitment to driving change daily:
“It’s a great time to bring new partners into the gsport Awards. With various gsport properties looking to take on commercial partners, there’s real opportunity to grow our impact even further.”
Stay updated with the latest women’s sport news on gsport.co.za and follow @gsport4girls across social media.
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As gsport celebrates its 20th Awards this year, looks ahead to turning 20 in 2026, and welcomes its 21st year in 2027—the future of women’s sport has never been brighter.
Main Photo Caption: Brand SA’s Sithembile Ntombela and gsport’s Kass Naidoo smile to commemorate the moment. gsport has received another major recognition—this time from Brand South Africa, the country’s official marketing agency, in Johannesburg on Tuesday, 25 March, 2025. Photo: Red Cherry Interactive / Brand SA
Photo 2 Caption: Naidoo accepted the ‘Most Active Play Your Part Ambassador’ award for gsport’s commitment to raising the profile of women’s sport. Photo: Red Cherry / BSA
Photo 3 Caption: Play Your Part Ambassadors Pathfinders are a beacon of hope, assisting township entrepreneurs to survive and thrive. Photo: Valencia Seshoene
