June Retail Sales Boosted by Early Prime Day and World Cup
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking “ACCEPT”, you acknowledge our privacy policy and consent to the use of cookies. Our Privacy Policy has been updated! Detailed information on the use of cookies on this site is provided in our cookie policy and our privacy policy.
Loading…
Economic Data & Analysis
June Retail Sales Boosted by Early Prime Day and World Cup
16 July 2026 /
Brief
Download
Brief
Trusted Insights for What’s Ahead®
- Despite the modest increase in nominal retail sales, inflation-adjusted spending was solid, supporting stronger Q2 consumer spending and GDP growth.
- Despite the modest increase in nominal retail sales, inflation-adjusted spending was solid, supporting stronger Q2 consumer spending and GDP growth.
- The 0.2% m/m gain in nominal retail sales was held back by a sharp decline in gasoline station sales as prices at the pump retreated from May’s peak.
- Meanwhile, strong spending on sporting goods—boosted by the FIFA World Cup—and robust online sales, aided by the earlier timing of Amazon Prime Day, supported overall retail activity.
- The June report supports The Conference Board’s forecast for real consumer spending to accelerate to 1.5% q/q SAAR in Q2 2026 from 0.5% in Q1.
- Nevertheless, we remain cautious on the consumer outlook for the second half of the year, as some of June’s strength likely reflected temporary factors that could reverse in July.
Figure 1. Soccer, Early Discounts Support Retail Sales
Report Highlights
Author
Yelena Shulyatyeva
This publication is only available to Members.Please sign in to your myTCB® account to access it. To learn more about becoming a Member, click here.To check if your company is a Member, click here.
Sign In
myTCB® Members get exclusive access to webcasts, publications, data and analysis, plus discounts to events.
More From This Series
Brief
June CPI Closes the Door for July Rate Hike
Brief
May Spending Rebounds, but Inflation Takes Its Toll
Brief
FOMC Decision: There’s a Task Force for That
Brief
June FOMC Preview: Meet the Warsh Fed: Rates on Hold, Communication in Focus
Brief
Limited Passthrough from Energy Shock Solidifies Fed’s Status Quo
Brief
Falling Income Portends Weak Q2 Spending
Global Gray Swans Tool
The Gray Swans Tool helps C-suite executives better navigate today’s quickly developing economic, political, and technological environments.
Labor Shortages Risk Tool
New entrants to the labor market, automation, and worker flexibility will help end shortages.
Future Occupational Labor Shortages Risk Index (database)
This index identifies the risk of future labor shortages for specific occupations.
US-China Gray Swans Watchlist – Risk Assessment Tool
Our goal is to help members see beyond the political dynamic to inform a medium-term view that supports your strategic planning at this difficult juncture.
- Tags
- Economic Data & Analysis
- Global Economic Outlook
U.S. Economic Indicators
Innovation and Productivity
Global Economic Outlook
Global Economic Indicators
Economic Indicator Calendar
All release times displayed are Eastern Time
Press Releases / In the News
The LEI for the Euro Area fell in June
LEI for Mexico Declined in June
The LEI for France Increased in May
LEI for Brazil increased in June
The LEI for the UK fell again in May
LEI for Australia Increased in May
Data central
Your centralized, one-stop portal for accessing and exporting The Conference Board global suite of monthly and quarterly economic data. Get up to speed on critical trends—anytime, anywhere—with customizable real-time datasets.
Upcoming Events
Connect and be informed about this topic through webcasts, virtual events and conferences
Webcast
December 02, 2026 07:00 AM ET (New York)
Expert Briefing
Is AI Bad for the Environment?
Expert Briefing
What Does it Take to Achieve Net-Zero?
Expert Briefing
Green House Gases: Types, Mitigation, and Opportunity
Expert Briefing
What’s Keeping CEOs Up At Night?
Expert Briefing
What’s driving inflation?
Expert Briefing
Inflation: What it Means for the US Economy and Your Business
Expert Briefing
All Tapped Out: How Can Businesses Manage Water Supply Constraints?
Expert Briefing
What Are US Consumers Thinking, Feeling, and Doing?
Expert Briefing
Environmental Threats to Business
Expert Briefing
US Infrastructure: What’s Broken, How to Fix It, How to Navigate it
Expert Briefing
Charging Forward: The Durability of Global EV Demand Amid Shifting Supply
Expert Briefing
Envisioning the Global Energy Transition
Expert Briefing
Expert Briefing
Labor Demand Deep Dive from Help Wanted OnLine®
Expert Briefing
Talent Shortages: Challenges and Strategies
Webcast
December 02, 2026 07:00 AM ET (New York)
Expert Briefing
Is AI Bad for the Environment?
Expert Briefing
What Does it Take to Achieve Net-Zero?
Explore More on this Topic
Publications
The Conference Board Economic Forecast for the US Economy
June Retail Sales Boosted by Early Prime Day and World Cup
June CPI Closes the Door for July Rate Hike
Volatility Notwithstanding, Labor Market Signals a Fed on Hold
On Demand Webcasts, Podcasts and Videos
USMCA 2.0—Trade Uncertainty in North America
Labor Markets Watch: AI Adoption & Talent Expectations
Power Shifts: From the Fed to EV Markets
The Iran Conflict: Risks for the Global Economy
The Global Water Crisis—Mitigation and Adaptation in a World of Water Shortages
Priced Out: The State of US Housing Affordability
View LessView More
Conference Board Sample Web Chat
