Mastercard has expanded its global lifestyle platform, Priceless.com to Africa, unlocking a new way for its cardholders around the world to explore the continent’s most iconic destinations
The initiative brings together culturally rich journeys across nine African markets, including South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda, Rwanda and Zimbabwe, offering travellers access to the continent through a premium, curated lens
From wildlife encounters beneath its skies to hidden galleries and exotic coastal festivals, Priceless Africa ignites travel as a powerful passion point
Cardholders can now discover a one-of-a-kind Africa shaped by creativity, heritage and deep community connection
Each experience is curated across Mastercard’s leading passion categories: culture and craftmanship, culinary, nature and wildlife, and adventure, enabling travellers to securely and seamlessly explore what they love most
Travel benefits beyond the destination
Mastercard offers a range of travel benefits, including hotel and flight savings, airport lounge access, and seamless booking across leading getaway platforms, car rentals, and e-hailing services
The result is a seamless, secure, and truly rewarding journey at every touchpoint
The launch comes as Africa’s travel sector continues to expand, making it one of the fastest-growing tourism regions globally
The region welcomed 81-million international tourists in 2025, marking an 8% year-on-year increase
As more travellers seek authentic, purpose-driven experiences, Mastercard and its partners are supporting this growth through curated experiences across a range of interests, alongside secure and seamless payments that enhance the travel journey
Peak travel seasons offer unique opportunities for Mastercard and its partners to support adventurers through distinctive Priceless experiences, alongside secure and seamless payments that enhance every step of the journey
Meeting demand for meaningful travel
Ahmed Abdel-Karim Hussein, executive vice president, Integrated Marketing & Communications, Eastern Europe, Middle East and Africa, says the launch puts local culture at the heart of African travel
“Africa is one of the most culturally diverse and creatively inspiring destinations in the world, and today’s travellers are seeking moments that are deeply human and rooted in local culture,” he says
We are opening the door to authentic, unforgettable experiences, while ensuring Mastercard’s secure and seamless payments support every step of the journey
— Ahmed Abdel-Karim Hussein
“With Priceless Africa, we are opening the door to authentic, unforgettable experiences, while ensuring Mastercard’s secure and seamless payments support every step of the journey, connecting people to their passions as they discover the continent’s extraordinary spirit,” says Hussein
Inspired by Africa’s people and places
Priceless Africa brings together the moments that define the continent
Cardholders can rise over Amboseli in a sunrise hot air balloon, walk Cape Coast Castle by candlelight, trek with mountain gorillas through Rwanda’s Volcanoes National Park or Uganda’s Bwindi forests, share a Bedouin dinner in the Agafay Desert, hike Mauritius’s Le Morne Brabant before a home-cooked Creole lunch
They can also sail Menai Bay aboard a traditional dhow, track rhinos on foot through Matobo Hills, head into the bush with the Kruger K9 anti-poaching team or design a one-of-a-kind piece with one of Accra’s leading fashion houses
Every market, every passion, all curated and bookable in one place. Experience of availability varies by market and is subject to change
The launch is anchored by Mastercard’s “You Have To Be Here”travel campaign, a continent-wide creative platform built to inspire cardholders to discover Africa through curated storytelling, content series and always-on travel inspiration. This campaign was launched on June 18 and will run until December this year
Priceless Africa is now live on Priceless.com in select markets, with rollout across all nine markets and additional experiences continuing throughout 2026 as Mastercard expands its footprint into even more African markets
For Mastercard cardholders everywhere, the fullPriceless Africacollection is live now and ready to book
This article was sponsored by Mastercard
