In the bustling world of sports media, where passion meets professionalism, a new voice is making waves. Mihlali Gqoqgoyeka, a dynamic media practitioner, has steadily built her reputation through hard work, talent, and an unyielding love for storytelling.
Working as a Youth TV Presenter on Cape Town TV and a Media Officer for the UWC Women’s Football Team, she is not only thriving in her current roles but is also poised to become a powerful force in sports broadcasting.
For her, the dream of being on television started at a young age. “I’ve always been passionate about TV and broadcasting,” she says. Her journey began when she moved to Cape Town from Johannesburg to pursue her studies.
“In my matric year, I did research on different production companies in Cape Town and how I could be part of them. I came across CTV and I started following the station and engaging in their content in 2020.
“An opportunity presented itself, a year later and I auditioned to be a guest presenter on a youth programme/show called EKSE. After several features on the show, I became permanent in March 2021. It’s been an incredible journey that has opened a lot of doors for me. I’m currently still a presenter on Ekse LIVE, it has rebranded over the years and I’ve been fortune enough to have still kept my place within the show.”
UWC Women’s Football Team Media Officer, Mihlali Gqogqonyeka
By March 2021, she had become a permanent presenter on the show, a role she continues to hold today. Her time on Ekse Live has been transformative, with a major highlight being the show’s 2023 SAFTA nomination for Best Youth Programme.
“The nomination was a reaffirming moment for me.”
Her role as Media Officer for the UWC Women’s Football Team since 2024 was somewhat serendipitous. Initially drawn to the media side of sports, she noticed the disparity between men’s and women’s football support.
“When I started attending games, particularly women’s football games I realised the gap between men and women’s football games – in terms of support and attendance. That sparked an interest within me to want to contribute to giving rise to Women’s Sport and when the vacancy opened within the club, I was referred to the office, I applied and was fortunate enough to get the job as a Student Assistant.
“Working as a media officer for UWC Football has taught me so much about the power of storytelling, engagement, and the impact of media in shaping perceptions. One of the biggest lessons I’ve learned is the importance of clear and effective communication. When managing social media, every message has to be timely, accurate, and engaging. I’ve gained a deeper understanding of audience management.
“Football fans are passionate and invested, so content has to be dynamic and interactive. Finding the right balance between professionalism and relatability – keeping fans informed while making them feel part of the journey. Most importantly, I’ve learned that media isn’t just about coverage – it’s about connection. It’s about bringing people closer to the game, building a sense of community, and using the platform to inspire the next generation.”
Despite the progress in promoting women’s football, Mihlali acknowledges the ongoing challenges. “The support for women’s football doesn’t match that of men’s teams.”
She emphasises that while women’s football is building a culture of strong support, it still has a way to go.
“Women’s football does not enjoy as much coverage/support as the men’s team. While much progress has been made in promoting women’s football, there is still a noticeable gap. The backing we see on social media versus the numbers we see in attendance on match day do not correspond.
“I understand that this can be caused by various factors. Many universities have strong, established supporter groups for men’s teams, creating an atmosphere that draws even casual/loyal fans. Women’s football is still building that culture, and while there’s a growing interest, it’s not yet at the same level.”
Mihlali is often called up to MC a number of Varsity Sports events and she delivers with memorable flair. It’s undeniable that University Sports in South Africa play a critical role in nurturing talent. UWC Women’s Football Team, a powerhouse in the Hollywoodbets Super League, is a perfect example. The team’s success, including participating in their maiden CAF Women’s Champions League, showcases the university’s commitment to excellence.
“UWC Football has established itself as one of the top women’s teams in the country. Finishing second on the Hollywoodbets Super League log for consecutive seasons is commendable. It’s a testament to the consistency, dedication and talent within the squad. Another thing that makes the team special is its ability to produce top-tier players who go on to represent the national team, Banyana Banyana. This not only showcases the high level of football being played at the university but also highlights the role the club plays in developing talent for the future of women’s football.
“Coach Thina always said she’d take the team to Africa—and she did!”
While massive strides continue to be made by our tertiary institutions more ground can be covered to support women’s teams across all sporting codes Mihlali has covered.
“FUNDING, FUNDING, FUNDING. Funding is one of the most critical factors in the growth and success of women’s varsity sports. Without adequate financial support, teams struggle with basic necessities like facilities, equipment, coaching and travel expenses. Promoting and supporting women’s teams requires a multi-faceted approach that ensures equality in visibility, resources, and opportunities.”
As she looks to the future, Gqogqonyeka aims high.
“My goal from hereon is to break into mainstream media, hopefully work for major broadcasters like SABC or SuperSport. I also have ambitions to work with COSAFA/CAF as a media contributor or even as a volunteer so that I can gain experience. I would like to contribute in playing a role in shaping the narrative of African football on a larger scale.
“Being part of the media teams covering continental tournaments and highlighting the growth of the game across Africa. My passion for storytelling, sports media, and community engagement has fuelled my desire to be at the forefront of sports broadcasting. My goal is not just to report on the game but to contribute to its growth and make a lasting impact in the industry.”
She draws inspiration from the following industry leaders: Carol Tshabalala, Sinethemba Mbatha, Thato Moeng, and others serve as her role models, guiding her path in a competitive industry.
Main Photo Caption: Dynamic media practitioner Mihlali Gqogqonyeka has leveraged a promising start as a youth TV presenter into a career as a sports media specialist with her work as a Media Officer with the UWC Women’s Football Team All Photos: Supplied
Photo 2 Caption: “My passion for storytelling, sports media, and community engagement has fuelled my desire to be at the forefront of sports broadcasting.”
Photo 3 Caption: “I’ve learned the importance of clear and effective communication. Every message has to be timely, accurate, and engaging,” says Gqogqonyeka.
Photo 4 Caption: Pictured here alongside Netball South Africa President, Cecilia Molokwane, Gqogqonyeka says “My goal from hereon is to break into mainstream media, hopefully work for major broadcasters like SABC or SuperSport. I also have ambitions to work with COSAFA or CAF as a media contributor or even as a volunteer so that I can gain experience.”
