Samsung Group’s brand value reached $97.4 billion this year, according to a British consulting firm’s Sunday report, placing it eighth among leading global technology companies.
This valuation for Samsung Group represents an 8.9 percent increase from the previous year’s estimate of $89.4 billion, as reported by a global brand valuation consultancy.
Despite its ranking falling one position from the prior year, Samsung maintained its status as the sole South Korean brand within the top 10.
SK hynix Inc. secured the 28th position, an improvement of one spot compared to the preceding year.
LG Group’s ranking declined by eight places to 44th. Meanwhile, Coupang Inc., an e-commerce giant listed in the U.S. that derives over 90 percent of its revenue from South Korea, was ranked 49th, a decrease of one position from the year prior.
Naver Corp., South Korea’s prominent search engine operator, advanced five spots to reach 95th place compared to the previous year.
Of the top 100 brands, 46 originated from the United States, with China following at 25 and Japan at nine.
Apple Inc. secured the top position with a brand value of $607.6 billion, ahead of Microsoft Corp., Google LLC, and Amazon.com Inc.
