South African telecommunications giant Telkom has unveiled a refreshed visual identity as part of a broader brand transformation aimed at modernising its image and aligning with its evolving business strategy.
The update, which marks Telkom’s most significant visual shift since dropping its iconic ‘keypad’ logo in 2014, retains the familiar font but introduces a new green accent – a split detail on the ‘T’ – to symbolise growth and innovation.
Alongside the logo refresh, the group has also changed its long-standing tagline from “Tomorrow starts today” to the more aspirational “Possible begins here”.
‘More than a visual change’
According to Gugu Mthembu, Chief Marketing Officer at Telkom, the rebrand represents more than just a visual change.
“This is more than a cosmetic change. Our new identity is a symbol of the internal transformation already underway at Telkom,” she said.
“It’s about bringing more colour, humanity and vibrancy into everything we do while staying rooted in our purpose to make the future possible for all.”
The new branding will be rolled out across all consumer and business touchpoints, including stores, digital platforms, packaging, and advertising campaigns.
The company said the refresh is part of a broader effort to position itself as a forward-looking, inclusive telecoms provider in an increasingly digital and customer-centric market.
Industry analysts note that the brand shift comes as Telkom continues to restructure its operations, streamline services, and compete more aggressively in both mobile and fibre markets.
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