- Africa saw a 12% rise in international tourist arrivals in the first half of 2025, led by North Africa with a 14% increase.
- Key destinations contributing to the growth include Morocco, showing a 19% increase, and South Africa’s Kruger National Park.
- Improved flight connectivity and relaxed visa regulations are pivotal factors enhancing tourism in the continent.
- Regional travel is fostering economic integration within Africa, with citizens exploring neighboring countries more frequently.
North Africa led the surge with a 14% increase, while Sub-Saharan Africa posted 11% growth, marking one of the continent’s strongest performances since before the pandemic
The UN report highlighted that the came despite global economic uncertainty and geopolitical tensions
UN Tourism Secretary-General Zurab Pololikashvili said the sector’s performance shows resilience and is helping local economies
“The first half of 2025 brought growing arrival numbers and revenues for most destinations around the world, which contribute to local economies, jobs and livelihoods
Yet, this also reminds us of our great responsibility to ensure this growth is sustainable and inclusive,” he said
Morocco reported a 19% rise in overseas visitors, driven by the appeal of cities like Marrakech and Fez, while South Africa’s Kruger National Park and Cape Town continue to attract safari-goers and adventure travellers from around the world
Travel experts recently rankedMorocco and Zimbabwe among the best countries to visit in 2025
Improved flight connectivity, relaxed visa policies and investment in tourism infrastructure are also boosting arrivals
Airlines have added more direct routes to African destinations, reducing travel time and making it easier for visitors from Europe, the Middle East and Asia to access the continent
Tourism growth is also supported by a rise in regional travel within Africa, as more citizens explore neighbouring countries for leisure and business
This growing intra-African movement is helping strengthen economic links and boosting local tourism sectors
Experts say the challenge now is to maintain momentum while protecting the environment
Many countries are focusing on sustainable tourism initiatives, such as eco-friendly lodges, reinvesting safari revenues into conservation, and encouraging responsible travel behaviour among visitors
With tourism arrivals and revenues climbing, governments and private investors are expected to continue improving airports, accommodation and attractions
Analysts say this will help Africa cement its position as one of the world’s most exciting tourism regions
