Trino celebrates at 10
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By Adebowale Johnson
Ten years ago, Trino Motion Pictures entered Nigeria’s bustling film industry at a time when Nollywood had already secured its place among the world’s most prolific movie-producing industries. Hundreds of films were being made annually, audiences were growing, and the creative energy was unmistakable. Yet one critical piece of the industry’s evolution remained elusive: building the institutional structures capable of taking African stories beyond domestic success into sustainable global commerce.
Today, as Trino Motion Pictures celebrates its 10th anniversary, its journey reflects not merely the growth of a production company but also the transformation of Nollywood itself—from a volume-driven industry into one increasingly focused on <a href="https://absafricatv.com/duma-gqubule-mass-deportations-in-south-africa-would-break-international-law/” title=”DUMA GQUBULE | Mass deportations in South Africa would break international law”>international distribution, strategic partnerships and long-term commercial
Founded in Lagos in 2016 by Babatunwa Aderinokun and Uche Okocha, Trino has steadily evolved from a film production outfit into a multi-dimensional entertainment company spanning production, distribution, content acquisition, marketing and international sales. That evolution mirrors a wider shift occurring across Nigeria’s creative economy, where success is no longer measured solely by the number of films produced but by how effectively those films travel across borders and generate sustainable returns.
The company’s tenth anniversary also coincides with a strategic move that underscores this changing philosophy. Trino recently expanded its advisory structure with the appointment of Richard Aseme, former Co-Head of Europe, Middle East and Africa (EMEA) at Paramount Pictures, a development that signals the increasing importance Nigerian studios now place on global expertise in financing, distribution and market expansion
Industry analysts see such appointments as evidence that Nollywood is entering a more sophisticated phase of development. While creativity has long been the industry’s defining strength, business infrastructure—covering international sales, rights management, co-production financing and cross-border distribution—has often lagged behind
For Trino, however, strengthening those foundations has been central to its growth strategy
Over the past decade, the studio has assembled a diverse catalogue spanning thrillers, romantic comedies, horror and family entertainment. Its productions include SylWeekend, Love Lockdown and Grandpa Must Obey, alongside several acclaimed short films
Among these productions, The Weekend marked a defining milestone—not only for the company but for Nigerian independent cinema. In 2024, the film became the first independently produced Nigerian feature selected for the prestigious Tribeca Film Festival in New York, earning international recognition that extended well beyond the festival circuit
Its subsequent screenings at the BFI London Film Festival, Screamfest in the United States and NollywoodWeek in Paris reinforced the growing appeal of Nigerian storytelling on the global stage. The film later secured multiple nominations and awards at the Africa Movie Academy Awards, further cementing its international credentials
Beyond festivals, Trino’s films have increasingly found audiences through cinema releases, television networks, airline entertainment systems and global streaming platforms—distribution channels that illustrate the gradual diversification of opportunities now available to African filmmakers
This evolution reflects broader changes within Nollywood
For decades, Nigeria’s film industry has been celebrated for its remarkable productivity. Yet despite its output, structural challenges—including fragmented distribution systems, inadequate financing, piracy and limited production infrastructure—have constrained its ability to compete consistently in international markets
As streaming platforms expand their investment in African content and global audiences demonstrate growing appetite for authentic African stories, attention has shifted from production volume to building resilient business ecosystems capable of supporting long-term growth
Increasingly, studios are recognising that creating compelling stories represents only one half of the equation. Equally important is constructing the commercial frameworks that determine how those stories are financed, marketed, distributed and monetised across multiple territories
Trino’s current strategy appears firmly rooted in that philosophy
Looking ahead, the company plans to deepen international co-productions, strengthen distribution partnerships across Africa and Europe and broaden its global commercial footprint
According to Managing Director, Uche Okocha, that vision remains consistent with the ambition that inspired the company’s founding a decade ago
“We wanted to take African stories to the world,” Okocha said, noting that the next chapter would focus on building stronger partnerships and distribution networks capable of supporting more African productions internationally
The appointment of Richard Aseme aligns naturally with that ambition
Having previously overseen film distribution across Europe, the Middle East and Africa at Paramount Pictures, Aseme brings extensive experience in international film markets, investment strategy and global content commercialisation. He currently works in global fintech venture investments while also serving as a voting member of the British Academy of Film and Television Arts (BAFTA)
His arrival reflects an emerging trend within Nigeria’s creative sector, where local studios increasingly recognise that competing globally requires not only creative excellence but also executive expertise capable of navigating complex international entertainment markets
As Nollywood continues to attract recognition at leading international festivals and streaming services expand their engagement with African productions, the industry’s future will likely depend less on producing more films than on building stronger institutions that can sustain global competitiveness
In many respects, Trino Motion Pictures’ first decade captures that wider transformation. Its story is not simply one of cinematic success but of an industry learning that global influence is built as much through strategic partnerships, distribution networks and commercial innovation as through compelling storytelling
If Nollywood’s next chapter is defined by business sophistication rather than production volume alone, then Trino’s journey over the past decade offers a glimpse of the direction in which Africa’s largest film industry may be headed
