Club and brand sign a three-season agreement
Durban, South Africa, 14.07.26 Durban City FC and ShockProof Investments 223 (Pty) Ltd, Umbro’s official licensee partner across selected African territories, are proud to announce a new three-season partnership that will see the brand become the Club’s official technical partner.
Across the term of the agreement, Durban City FC will be equipped with official match kits (for Men’s and Ladies), training wear, travel apparel and supporter merchandise, including caps, hoodies, tees and scarves, for all domestic competitions as well as the CAF Confederation Cup.
The partnership follows a landmark 2025/26 campaign for Durban City FC. In the Club’s debut Betway Premiership season, it secured a Top 8 finish and lifted the 2026 Nedbank Cup, becoming the first KwaZulu-Natal side in 17 years to win the competition.
That achievement also sealed qualification for the CAF Confederation Cup, where the Club will represent South Africa in the 2026/27 season. Umbro is one of football’s most enduring and recognisable brands, with a legacy built across clubs and national teams around the world.
Through this partnership, the brand continues to deepen its presence in African football by backing ambitious clubs with a clear vision for growth and excellence.
Durban City FC Chief Executive Officer, Younus Kadodia, said: “We are delighted to welcome Umbro as our official technical partner. As one of the game’s most respected names, Umbro brings with it a rich football pedigree, and we see this as a natural partnership for both organisations.
‘Durban City FC continues to build momentum on and off the pitch and having a brand of Umbro’s calibre alongside us will strengthen our ambitions while ensuring our players and supporters have access to high-quality products throughout the season.”
Byron Mulholland, Sales Director at ShockProof Investments, added: “Umbro is proud to welcome Durban City FC into the family. Following an outstanding Nedbank Cup triumph, the Club has emerged as one of the most exciting forces in South African football, driven by an ambition and energy that strongly reflect our own values.
Durban has a deep football heritage, and we are honoured to play a part in its next chapter by delivering world-class kits that speak to the team’s identity and competitive spirit. Together, we look forward to making a meaningful and lasting contribution to the game in KwaZulu-Natal and across South Africa.”
FC Durban City FC is a professional football club based in Durban, KwaZulu-Natal. Following its rebranding in 2024, the Club has quickly established itself as one of South Africa’s emerging football brands. Durban City won the Motsepe Foundation Championship in 2025, secured a Top 8 finish in its debut Betway Premiership season, and lifted the 2026 Nedbank Cup. The Club will compete in the CAF Confederation Cup during the 2026/27 season.
Wherever there is Football, there is Umbro – since 1924. Our founder Harold Humphreys believed that if you look smart, you play smart. He believed that products crafted with style and true insight gave Umbro athletes a competitive advantage.
It’s a principle we still celebrate today. Confidence in yourself and the product you are wearing is the ultimate performance booster. For this reason, the design of our collections is never just about the look, everything has been applied for a reason, blending insight and innovation with style and experience gained over many decades.
With this in mind we create apparel, footwear and equipment for lovers of the game, from pro to grass roots players, from fans to those inspired by Football Culture – at Umbro we love all aspects of Football.
More than 120 teams around the world choose Umbro for our unique passion and understanding of the game. They include: Ipswich Town FC (English Premier League); Rangers FC (Scottish Premiership); Argentinos Juniors, Club Atlético Belgrano, Club Atlético Lanús (Argentinean Primera Division); Santos, Club Athletico Paranaense (Brazilian Série A); Rayo Vallecano (La Liga); C.D. Santa Clara, C.F. Estrela da Amadora (Liga Portugal), Montevideo Wanderers F.C., Nacional (Uruguayan Primera División); Liga Deportiva Alajuelense (Costa Rican Liga FPD); Elfsborg (Allsvenskan Sweden); National teams – Democratic Republic of the Congo.
About ShockProof Investments 223 (Pty) Ltd
ShockProof Investments is a specialised brand management company focused on creating and developing business opportunities for global sports brands across Africa. As Umbro’s official licensee partner in selected African territories, ShockProof supplies professional clubs and national teams throughout the continent.
