a global digital operator, announced that Toffee, the digital entertainment platform of its Bangladesh operator Banglalink, has concluded its live coverage of the FIFA World Cup 2026, delivering the country’s largest paid digital streaming experience for football fans
During the 39-day tournament, Toffee delivered the FIFA World Cup 2026 to fans across Bangladesh, generating 200 million views and 2 billion live watch minutes. The platform recorded 20 million Monthly Active Users (MAU), while FIFA live channels drew 6.6 million unique viewers, each watching an average of 300 minutes (5 hours).
Toffee’s infrastructure handled a peak concurrency of 1.5 million viewers, delivering a seamless viewing experience through the tournament’s biggest knockout matches and the grand finale.
The Final was the tournament’s highest-engagement match, recording 180 million watch minutes, 1.5 million unique viewers, and more than 8 million views on Toffee. Notably, 23% of viewers watched on connected TVs, underscoring Toffee’s growing role as a shared, living-room entertainment platform.
The tournament also proved to be one of Bangladesh’s largest digital advertising opportunities. More than 25 brands partnered with Toffee, with roughly 80% of inventory sold before kick-off — a sign of strong advertiser demand. Premium ad placements delivered billions of impressions, reinforcing Toffee’s position as a leading digital advertising platform in Bangladesh.
Kaan Terzioğlu, VEON Group CEO
The FIFA World Cup 2026 on Toffee demonstrates how digital operators can transform connectivity into meaningful digital experiences that bring millions of people together. The strong adoption of premium sports streaming reflects the rapid evolution of Bangladesh’s digital ecosystem. We remain committed to investing in digital infrastructure, platforms, and services that enrich people’s lives while creating sustainable value for our customers, partners, and shareholders.
The FIFA World Cup 2026 has been a defining milestone for Toffee, reflecting the dedication of our teams and the trust our customers place in us. The strong response from both users and advertisers reinforces Toffee’s position as Bangladesh’s leading digital entertainment platform and encourages us to continue delivering digital experiences that customers choose and trust.
Ray Sharma is an Industry Analyst and Editor at The Fast Mode. He has over 15 years of experience in mobile broadband technologies and solutions, conducting research and analysis on various technology segments and producing articles and write-ups on the latest developments within the sector. He is also in charge of social media engagement and industry liaisons.
Follow him on LinkedIn or Facebook. He can be reached at ray.sharma@thefastmode.com
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