Brand NewsFashion, Bags & Accessories
Kashkha strengthens global travel retail presence with African expansion and KLIA investment
The fashion and lifestyle brand’s new partnership with Flemingo International marks Kashkha’s debut in Cape Verde
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Fashion and lifestyle brand Kashkha is continuing its international travel retail growth with a new partnership in Africa and a major expansion of its retail presence at Kuala Lumpur International Airport (KLIA), reinforcing the brand’s long-term commitment to the channel.
Kashkha has entered a new supply partnership with Flemingo International, marking its debut in Cape Verde through launches at Boa Vista, Sal and Praia airports. The rollout, scheduled for early August, represents Kashkha’s first collaboration with Flemingo and opens the door to further expansion opportunities across Africa.
The Cape Verde locations are expected to perform strongly thanks to the destination’s popularity among European holidaymakers. Kashkha’s lightweight scarves provide the ideal resort and beach accessory for travelers during their stay, while the brand’s signature shawls offer an elegant and practical gift to take home, perfectly complementing the needs of the island’s international visitors.
Aashish Bajaj, Kashkha’s Head of Travel Retail, said, “We’re delighted to begin our partnership with Flemingo International with the launch of Kashkha across three airports in Cape Verde. It is an exciting milestone for the brand and we believe this is the first of many opportunities to grow together across Africa. Cape Verde is a fantastic destination for our collections, with products that perfectly complement the needs of leisure travelers looking for stylish, versatile holiday fashion and meaningful gifts.”
Alongside its African expansion, Kashkha is continuing to invest in one of its longest-standing travel retail locations. In September, the brand will expand its store in Kuala Lumpur International Airport (KLIA) Terminal 2 Domestic Airside from 30 square meters to 70 square meters, creating a significantly enhanced retail environment for international travelers.
The investment builds on a decade-long presence at KLIA, where Kashkha also operates two additional stores. The expansion reflects the brand’s successful long-term partnership with the airport leasing team and its continued confidence in the strength of the Malaysian travel retail market.
Bajaj added: “Kuala Lumpur International Airport has been an important part of our travel retail journey for the past ten years. Expanding our Terminal 2 boutique is a natural next step, reflecting the success we’ve enjoyed there and our confidence in the airport’s continued growth and international passenger appeal.”
Beyond these latest developments, Kashkha continues to strengthen its presence across key travel retail markets through partnerships with leading operators including Lagardère Travel Retail and Gebr. Heinemann.
The brand is available through Lagardère Travel Retail at Riyadh, Dammam and Medina airports, while Jeddah Airport is operated in partnership with Gebr. Heinemann. Across these locations, Kashkha has built a loyal customer base among travelling Saudi women, with collections featuring kaftans, layered dresses and headscarves crafted from easy-care fabrics that are ideal for travel. In Jeddah, the brand has also proven popular with international tourists and pilgrims seeking distinctive gifts to take home.
Kashkha also operates successful own-brand stores at Hamad International Airport, Singapore Changi Airport, and three locations at KLIA, underlining the brand’s growing reputation as a specialist fashion retailer in global travel retail.
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