TOKYO, November 12, 2026: NTT DATA, a global leader in AI, digital business and technology services, has become a Gold Partner (Official AI Consulting Partner and Official Technology Consulting Partner) of the Nitto ATP Finals. The 2026 tournament will take place from November 15 to 22 at Inalpi Arena in Turin, Italy.
The partnership provides a global stage for NTT DATA to showcase how AI, data and technology can support human potential. Elite tennis brings together skill, judgment and the ability to adapt under pressure. By drawing on these qualities, NTT DATA aims to demonstrate how technology can provide deeper insights into performance and help people and organizations address challenges beyond sport.
Figure 1. Key visual for the Nitto ATP Finals, supported by NTT DATA Group as a Gold Partner.
“What makes sport extraordinary is ultimately human: the ambition to push boundaries, the courage to take risks and the determination to achieve more,” said Kazuhiko Nakayama, President and CEO, NTT DATA Group. “Technology has the power to unlock even greater possibilities by helping people see what was previously invisible and discover new ways to improve. As an AI Consulting Partner of the Nitto ATP Finals, we want to celebrate human potential while demonstrating how technology can expand what people can achieve. At NTT DATA, we combine AI capabilities with deep industry expertise to help clients transform their businesses and create new value.”
NTT DATA will also be hosting a Tech Corner in Turin, where visitors can see computer vision, Physical AI and advanced AI infrastructure applied to real-world scenarios, including monitoring, safety, construction and humanoid robotics.
The space will also house the Mental Economy Gym, powered by Formula Medicine, an Italian company specializing in sports medicine and human performance. Guests there can take on digital challenges that measure indicators such as concentration, reaction and mental workload.
At the Fan Village court, NTT DATA will also showcase an on-court experience presented by FITP, combining cognitive and physical monitoring with AI-powered computer vision to reveal previously invisible dimensions of player performance.
The Nitto ATP Finals partnership is the latest in a series of sporting partnerships that bring NTT DATA’s global brand positioning statement, “Intelligence to Impact,” to life. It reflects our belief that intelligence comes not only from AI and technology, but also from human expertise and deep industry understanding. What matters is how we bring these strengths together to create meaningful impact for clients and society.
NTT DATA will continue to build on these efforts, using sport as a platform to demonstrate how AI and technology can enhance human potential and create meaningful impact beyond sport.
Learn more about NTT DATA and the ATP Finals: https://www.nttdata.com/en-us/services/ai/ntt-data-x-atp-finals
NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.
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