Announced during the recent Jagannath Rath Yatra, the signing reflects the group’s continued expansion across eastern India
Mayfair Elixir, a hotel management company, has signed a new luxury retreat in Santiniketan, West Bengal, marking its fifth project in the state and strengthening its presence in culturally significant destinations across eastern India.
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Expanding its footprint in eastern India, Mayfair Elixir, the growth and expansion arm of Mayfair Hotels & Resorts, has signed a luxury retreat in Santiniketan, West Bengal, a UNESCO World Heritage Site, with the property slated to open in FY2028-29 as the group’s fifth project in the state.
Announced during the recent Jagannath Rath Yatra, the signing reflects the group’s continued expansion across eastern India. The upcoming property, will be located in Santiniketan, which was inscribed as a UNESCO World Heritage Site in September 2023 for its legacy of art, education and cultural exchange rooted in the vision of Nobel Laureate Rabindranath Tagore.
MAYFAIR Elixir deepens eastern India legacy with the signing of property in Santiniketan
In a press statement, Mayfair Elixir says the signing is more than the addition of a new destination and reaffirms the group’s commitment to creating world-class hospitality experiences in destinations of exceptional cultural and experiential significance.
The statement adds that with Santiniketan becoming its fifth project in West Bengal, the group further strengthens its commitment to a region connected by shared heritage, artistic traditions and hospitality, building on its origins in Odisha and its long-standing presence in West Bengal.
According to the company, the retreat will blend contemporary luxury with Santiniketan’s cultural character and will cater to discerning travellers, cultural enthusiasts and intimate celebrations seeking authentic experiences, personalised service and the signature Mayfair hospitality.
“Santiniketan is more than a destination. It is an emotion that celebrates creativity, learning and Rabindranath Tagore’s legacy. We wanted a hospitality partner that understands the importance of preserving this essence while delivering exceptional guest experiences. Mayfair Group’s expertise, its deep understanding of regional culture and unwavering commitment to excellence made it the natural choice. We look forward to creating a landmark experience in Santiniketan with Mayfair Elixir,” says Rajendra Chatterjee, CEO & Managing Director of Westroad Group, which owns the property.
“Santiniketan has long been one of India’s most celebrated cultural destinations. Yet, the market has remained underserved in the premium hospitality segment. This signing is a strategic addition to our growing portfolio, allowing us to introduce the Mayfair experience to a destination of global significance. Santiniketan perfectly aligns with our vision of expanding into culturally rich destinations with long-term tourism potential,” says Randhir Gupta, Vice President, Commercial & Business Development, Mayfair Hotels & Resorts.
The company says it is also developing differentiated hospitality concepts and brands to meet the evolving preferences of discerning travellers while expanding its footprint.
“This marks an exciting chapter in the growth journey of Mayfair Elixir. As we expand our footprint across India, our vision is not simply to add destinations, but to create hospitality experiences that celebrate the unique character and cultural identity of every place we enter. Santiniketan, with its extraordinary legacy of art, literature and learning, embodies the values we believe modern travellers increasingly seek,” says Bjorn DeNiese, Managing Director, Mayfair Elixir.
