UPDATE (7/16):Chinese smartphone brand OnePlus today confirmed that it is exiting North America and Europe. The regions will no longer receive new OnePlus releases, while all remaining inventory will be sold off.
Existing users will continue to receive software, security, and after-sales support as initially promised with the device, OnePlus says. The OnePlus Community website, however, will shut down for affected users on Aug. 16. “Community content will no longer be publicly accessible,” OnePlus says. “If you would like to keep copies of your posts, comments, photos, guides, or other contributions, please save them manually before that date.”
OnePlus, meanwhile, is replacing its OxygenOS with parent company Oppo’s ColorOS. When ColorOS 17 is released later this year, eligible OnePlus devices in North America and Europe will have the option to “voluntarily update,” OnePlus says. “Legacy models that are not eligible for this specific upgrade will continue to receive software maintenance.”
OnePlus cites a “proactive global strategy adjustment” for the exit, which has been anticipated for some time, following rumors and personnel changes. As part of the scale-back, OnePlus will now be operational in just two markets: China and India.
Original Story (7/14):
Amid growing speculation around OnePlus’s exit from key international markets, a new report claims that the brand’s withdrawal from the US and Europe is set to be confirmed this week.
OnePlus has been a key Android brand for enthusiasts in the US and other regions, but the company has struggled to find a footing outside China and India. In April, following several reports of a shutdown in the US, OnePlus North America told PCMag it is “evaluating its regional roadmap and product strategy.”
The evaluation now seems to have reached its conclusion. Citingpo, will announce the brand’s wind-down in the US and Europe later this week
As part of a strategic overhaul, Oppo is expected to narrow OnePlus’s focus to just budget-friendly devices in China and India, while expanding its own footprint in Europe, the report adds. The transition already appears to be in play, with OnePlus’ German site currently nudging some customers toward Oppo devices.
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WinFuture wasn’t able to confirm the reason behind the changes. The outlet reports that even OnePlus wasn’t discussing it behind closed doors.
For US customers, the rumored move would mean no new OnePlus smartphone releases going forward. Existing OnePlus users, however, need not worry. The brand told PCMag in April that “all users’ after-sales support, software updates, and rights commitments are fully guaranteed.”
OnePlus’s last major US release was the OnePlus 15. The device faced a major delay last year due to the US government shutdown. The FCC finally cleared the phone in November, and OnePlus began shipping it in December. The OnePlus 15R landed earlier this year, but OnePlus’s biggest 2026 release, the OnePlus 15T, has yet to arrive in the US.
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Jibin is a tech news writer based out of Ahmedabad, India. Previously, he served as the editor of iGeeksBlog and is a self-proclaimed tech enthusiast who loves breaking down complex information for a broader audience.
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