Close Menu

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Medical devices aren’t regulated in SA, but that is set to change • Spotlight

    October 1, 2025

    Why Kyma Beach is the place to be on Sundays this season

    October 1, 2025

    Is There a Difference Between Nepo Babies and Lapo Babies?

    October 1, 2025
    Facebook X (Twitter) Instagram
    • Home
    • Contact Us
    • About Us
    • Privacy Policy
    • Terms Of Service
    • Advertisement
    Wednesday, October 1
    Facebook X (Twitter) Instagram Pinterest Vimeo
    ABSA Africa TV
    • Breaking News
    • Africa News
    • World News
    • Editorial
    • Environ/Climate
    • More
      • Cameroon
      • Ambazonia
      • Politics
      • Culture
      • Travel
      • Sports
      • Technology
      • AfroSingles
    • Donate
    ABSLive
    ABSA Africa TV
    Home»Travel»Rwanda: Why Visit Rwanda Is Targeting the U.S. Sports Market
    Travel

    Rwanda: Why Visit Rwanda Is Targeting the U.S. Sports Market

    Chukwu GodloveBy Chukwu GodloveOctober 1, 2025No Comments4 Mins Read
    Facebook Twitter Pinterest Telegram LinkedIn Tumblr Email Reddit
    Rwanda: Why Visit Rwanda Is Targeting the U.S. Sports Market
    Share
    Facebook Twitter LinkedIn Pinterest Email Copy Link


    Rwanda is elevating its tourism campaign into the U.S. sports market, having signed long-term partnerships with the Los Angeles Clippers of the National Basketball Association (NBA) and Los Angeles Rams of the National Football League (NFL). California was deliberately chosen for its wealthy consumer base and global influence, according to officials.

    ALSO READ: Visit Rwanda signs new partnership agreements with NBA, NFL teams

    The Visit Rwanda visibility deals announced on Monday, September 29, made Rwanda the first African country to sponsor teams in both leagues, further strengthening the brand that has been building momentum since 2018, when Rwanda struck an agreement with British football club Arsenal. The Rwandan government has since signed similar deals with French, German and Italian clubs.

    ALSO READ: Visit Rwanda inks sponsorship deal with Atletico de Madrid


    Follow us on WhatsApp | LinkedIn for the latest headlines

    In an interview with The New Times on Tuesday, Valliere Sheja, the Chief Strategy and Communications Officer at Rwanda Development Board (RDB), said the choice of the US teams was deliberate, aimed at tapping into one of the world’s wealthiest markets.

    “California is one of the wealthiest regions in the world, home to high-end consumers who can afford Rwanda’s premium tourism products,” Sheja said. “By partnering with Los Angeles teams, we are gaining visibility in one of our key markets, ensuring that we reach an audience capable of engaging with what we offer, while also appealing to millions of international viewers who follow the NBA and NFL.”

    “We have two main goals behind this partnership. The first is to attract visitors to come and experience the beauty of the country. The second is to appeal to investors, encouraging them to bring capital, create opportunities, and contribute to Rwanda’s growth.”

    ALSO READ: Rwanda-Bayern Munich deal to focus on talent development

    The United States has consistently ranked among Rwanda’s top tourism source markets, especially for experiences like gorilla trekking. Sheja noted that focusing on California gives Rwanda direct access to affluent audiences.

    Under the Clippers deal, the Visit Rwanda logo will appear on the team’s jerseys during home and away games. Rwandan coffee will also be introduced to fans in the stadium, boosting the country’s export profile.

    For the Rams, Rwanda will gain prime visibility at SoFi Stadium, including displays on the massive Infinity Screen, LED boards, IPTV channels, and branded lounges. These assets, Sheja said, will showcase Rwanda’s tourism and investment opportunities to a broad audience.

    Sign up for free AllAfrica Newsletters

    Get the latest in African news delivered straight to your inbox


    Success!

    Almost finished…

    We need to confirm your email address.

    To complete the process, please follow the instructions in the email we just sent you.


    Error!

    There was a problem processing your submission. Please try again later.

    In addition, Visit Rwanda will become an official tourism sponsor of the Clippers, as well as partnering with the team to support youth development and promote basketball globally. The multi-year engagement will include community activations in both the Los Angeles area and Rwanda, including court refurbishments and coaching clinics.

    Since launching with Arsenal FC in 2018, Visit Rwanda has grown into a global brand, partnering with Paris Saint-Germain, Atlético Madrid, Bayern Munich. According to RDB, annual tourism revenues nearly doubled since 2018, reaching $650 million in 2024.

    Sheja also said that the deals are expected to generate substantial revenue, helping the country edge closer to its ambitious $1 billion annual tourism target by 2029.

    “Reaching $1 billion in tourism revenue is our main goal, and we are confident that the US market will help us achieve it. Over the next five years, we expect these partnerships to generate between $400 million and $500 million in revenue,” Sheja said.

    The new partnerships also build on the NBA’s broader commitment to globalise the game. The NBA has invested in developing basketball internationally for more than four decades, including by creating the Basketball Africa League (BAL), a partnership with the International Basketball Federation (FIBA) featuring 12 club teams from across Africa.



    Source link

    Post Views: 5
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Chukwu Godlove

    Related Posts

    5 underrated camping retreats in the Western Cape

    October 1, 2025

    6 of Africa’s most iconic markets to visit

    October 1, 2025

    President Netumbo Nandi-Ndaitwah Joined a Roundtable Business Breakfast Meeting at #UNGA80 Hosted by the Business Council for International Understanding (BCIU) in Partnership with NIPDB

    September 30, 2025
    Leave A Reply Cancel Reply

    Top Posts

    Who is Duma Boko, Botswana’s new President?

    November 6, 2024

    Kamto Not Qualified for 2025 Presidential Elections on Technicality Reasons, Despite Declaration of Candidacy

    January 18, 2025

    As African Leaders Gather in Addis Ababa to Pick a New Chairperson, They are Reminded That it is Time For a Leadership That Represents True Pan-Africanism

    January 19, 2025

    BREAKING NEWS: Tapang Ivo Files Federal Lawsuit Against Nsahlai Law Firm for Defamation, Seeks $100K in Damages

    March 14, 2025
    Don't Miss

    Medical devices aren’t regulated in SA, but that is set to change • Spotlight

    By Njih FavourOctober 1, 2025

    Most medical devices are used in healthcare settings but some like bandages, thermometers, condoms, and…

    Your Poster Your Poster

    Why Kyma Beach is the place to be on Sundays this season

    October 1, 2025

    Is There a Difference Between Nepo Babies and Lapo Babies?

    October 1, 2025

    Paul Hughes v Usman Nurmagomedov: Life-changing win, quick KO & controversial loss – Hughes’ biggest bouts

    October 1, 2025
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo

    Subscribe to Updates

    Sign up and get the latest breaking ABS Africa news before others get it.

    About Us
    About Us

    ABS TV, the first pan-African news channel broadcasting 24/7 from the diaspora, is a groundbreaking platform that bridges Africa with the rest of the world.

    We're accepting new partnerships right now.

    Address: 9894 Bissonette St, Houston TX. USA, 77036
    Contact: +1346-504-3666

    Facebook X (Twitter) Pinterest YouTube WhatsApp
    Our Picks

    Medical devices aren’t regulated in SA, but that is set to change • Spotlight

    October 1, 2025

    Why Kyma Beach is the place to be on Sundays this season

    October 1, 2025

    Is There a Difference Between Nepo Babies and Lapo Babies?

    October 1, 2025
    Most Popular

    Did Paul Biya Actually Return to Cameroon on Monday? The Suspicion Behind the Footage

    October 23, 2024

    Surrender 1.9B CFA and Get Your D.O’: Pirates Tell Cameroon Gov’t

    October 23, 2024

    Ritual Goes Wrong: Man Dies After Father, Native Doctor Put Him in CoffinBy

    October 23, 2024
    Facebook X (Twitter) Instagram Pinterest YouTube
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms Of Service
    © 2025 Absa Africa TV. All right reserved by absafricatv.

    Type above and press Enter to search. Press Esc to cancel.