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Bangkok’s global luxury destination Siam Paragon is set to captivate the international watch community once again, with the return of Siam Paragon Bangkok Watch Week in September
This year’s event, the second, will bring together prestigious watch maisons, independent watchmakers, collectors, and enthusiasts from around the world to celebrate haute horlogerie from September 22 to 27. Expect a showcase of the artistry, innovation, and cultural heritage of fine watchmaking while fostering deeper engagement within the global watch community.
This year, Siam Paragon will host about 50 world-renowned watch brands, an increase of about 50 per cent over last year’s inaugural event.
Thanaporn Tantiyanon, MD of Siam Paragon, said Siam Paragon Bangkok Watch Week has been designed this year to be larger and more immersive than previously, reflecting the confidence that leading watch brands have placed in Siam Piwat Group and the growing potential of Thailand and Bangkok as a strategic destination for the global luxury watch industry.
“This year, we are delighted to witness even stronger participation from world-renowned brands, collectors, and international partners.”
Leading features of this year’s event include thought-provoking discussions on watchmaking culture, exclusive exhibitions, special showcases, and experiential activities.
The week’s global reputation will be boosted by the presence of the Fondation de la Haute Horlogerie (FHH), the world’s leading organisation dedicated to promoting watchmaking culture, which will host The Symposium, expected to attract more than 400 international watch collectors and over 40,000 visitors throughout its six-day run
Some of the world’s most prestigious maisons, independent watchmakers, and leading names in haute horlogerie have signed on to participate, encouraged by the overwhelming success of last year’s edition, which drove a 92 per cent increase in luxury watch sales during the exhibition period compared with the same period a year earlier. More than 20,000 visitors attended the event, including over 200 international collectors, and generated over 300 million media impressions.
The overarching ambition of Siam Paragon Bangkok Watch Week 2026 is to position the city as Asia’s emerging hub of watch culture and to secure its place among the world’s most important watchmaking events.
“One of the most significant milestones for Bangkok Watch Week is our collaboration with the Fondation de la Haute Horlogerie (FHH), an organisation that plays a pivotal role in promoting and preserving watchmaking culture worldwide,” said Tantiyanon. “Its participation elevates Siam Paragon Bangkok Watch Week to the standards of the world’s leading watchmaking events.”
Pascal Ravessoud, VP of the Fondation de la Haute Horlogerie (FHH), said the organisation is delighted to collaborate with Bangkok Watch Week to bring its watchmaking knowledge and expertise to Thailand.
“Beyond certification, this partnership reflects a shared ambition to make watchmaking culture more accessible, engaging and meaningful for new audiences across Asia and beyond. Together, we are creating opportunities for enthusiasts, collectors and professionals to deepen their understanding of fine watchmaking and become part of a global community united by a passion for horology,” he said
Legendary watch brands already signed up to participate, include A Lange & Söhne, Bianchet, Boucheron, Bovet, Breitling, Bvlgari, Cartier, Chopard, Franck Muller, Grand Seiko, H Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-Lecoultre, Laurent Ferrier, Louis Erard, Panerai, Piaget, Tag Heuer, Tiffany & Co, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels and Zenith. New brands joining this year include Blancpain, Breguet, Bremont, Cvstos, David Candaux, Gerald Charles, Greubel Forsey, Jacob & Co, L Leroy, MB&F, Norqain, Oris, Parmigiani Fleurier, Ressence, Roger Dubuis, Speake-Marin, Tudor, and Universal Geneve.
The event will further elevate the luxury watch experience through strategic collaborations with leading global watchmaking organisations and international collector networks.
Highlights of Siam Paragon Bangkok Watch Week 2026
The Symposium: Returning on a larger scale, The Symposium will feature founders, CEOs, master watchmakers, creative visionaries, and influential collectors from around the world. Presented in collaboration with FHH, the expanded program will offer deeper insights into the craftsmanship, heritage, innovation, and cultural significance of watchmaking
The Exhibition: Visitors will have the opportunity to discover newly launched timepieces and novelties making their debut appearance, limited editions, exceptional masterpieces, highly complicated watches, rare creations, and museum-worthy collector pieces from some of the world’s most iconic brands
The Experience:A curated series of exclusive experiences will include immersive watchmaking workshops led by Swiss master watchmakers created especially for Siam Paragon Bangkok Watch Week 2026. A highlight this year will be the official launch of the ‘Academy Lounge’ by the Fondation de la Haute Horlogerie Academy (FHH Academy) – the first initiative of its kind in Southeast Asia. The platform will provide collectors, brand executives, and industry professionals with access to educational resources, expert guidance, and internationally recognised FHH Certification programs, helping cultivate deeper knowledge and appreciation of haute horlogerie.
Tantiyanon said Siam Paragon Bangkok Watch Week 2026 promises to be one of the most significant horological gatherings in the world, bringing together the finest brands, creators, experts, and collectors under one roof while contributing to Bangkok’s rise as Asia’s emerging watch capital
- For more information, updates, and registration,visit the Bangkok Watch Week websiteor follow SiamParagon on Facebook.
