Procter & Gamble, a global consumer products company behind household and personal care brands, is looking to increase its presence in Egypt as a production hub. For investors, this fits within a wider pattern of consumer companies adding capacity in emerging markets that offer access to large populations, port infrastructure, and government support for exports.
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Absent during the very first edition in 1930, Africa has always fought to be represented at the World Cup and achieved this in 1934 (16 teams) with Egypt becoming the first African country to participate in the final stage of the competition.
Boulos, who oversees Arab and African affairs in the Donald Trump administration, has met repeatedly with Libya’s leaders, both inside and outside the country.