Africa does not have a shortage of digital strategies. It does not lack research papers, policy documents, technical reports, development frameworks, consultants, conferences, workshops, or pilot projects either. The continent has accumulated a substantial body of knowledge about digital transformation; yet, one uncomfortable question remains: How much of what Africa already knows actually becomes institutional…
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Ghana may have one of the most valuable and least systematically exploited tourism marketing assets in the world: people with enormous global audiences voluntarily choosing to associate themselves with Ghana. This is not the usual celebrity endorsement where a destination pays a famous person to appear in an advertisement, pose beside a hotel or read…
