Faith Ogega is slowly making a name for herself on the continent as one of the women to watch in sports media. The Kenyan has risen to prominence with her reporting of various sports in that East African country. She uses various media platforms and has a healthy number of followers on her YouTube and Facebook pages.
According to Ogega, her love for storytelling was what ignited her interest in journalism and media studies, which is what she graduated with from university. With these credentials, she then embarked on her journey to become a woman in the world of sports media. It’s easy to see that she has a true love for her craft, and shares that it’s something that fulfils her in many ways.
“When I cover a sport, I feel accomplished, alive, and re-ignited, not forgetting the impact. I often receive feedback from both active and aspiring athletes and it keeps me motivated to cover more women’s sports.”
“Especially when the aspiring athletes get past their doubts and believe they can go pro by appreciating the active athletes’ stories – I feel so fulfilled.”
Kenyan Sports Journalist, Faith Ogega
Like her fellow female media professionals, Ogega had to face many of the same gender biases that her colleagues, not just from Africa but around the world, have to face. Although the industry is still very male-dominated, she has seen the change in progress, especially in the digital space.
“Sports media is one area dominated by male figures for a long time. Since last year, we’ve seen an increase in the number of women interested in joining the industry; however, it has changed dynamics. For mainstream sports media, the women who have been in that niche are the same women we see today. In digital media, we have more women embracing digital sports media, and its dynamics are easy to join and start, as you only need your phone and passion to start.
“Despite that, there are still challenges and societal stereotypes about women in sports media that tend to bar or make some shy from joining the industry. Also, it’s not rewarding. There’s no pay for the efforts and passion digital sports creators put into work, so often you find that one has to do it as a side hobby because the sports industry itself isn’t economically encouraging.”
Ogega is not just sitting back and waiting for opportunities to fall into her lap, she is working hard to ensure that the gender gap is getting narrower. With Wecheza, an organisation looking to grow the women’s football community in Kenya, Ogega uses storytelling along with technology to shine the spotlight on the players starting at grassroots level all the way to the senior teams.
“Within my capacity as the co-founder of Wecheza, I try to encourage more girls and women interested in sports to join. In the summits I speak at and the schools I visit, the aim is to show them the pathway. The pathways into sports in Kenya aren’t clear—there’s no information on how you can join sports like how it’s easy to know the nursing pathways. So with the projects I’m working on, that’s what I try to do—show them the different pathways.”
“When I see more women joining sports in any media capacity, I know one thing for sure—if we want wider coverage and increased representation, we women need to take up these roles ourselves. We must be our first cheerleaders. Seeing more women gives me that extra boost and stirs confidence that we’ve got this—we just need to believe in ourselves. And as I always insist, we must create clear pathways for young girls to join us”, she said.
During her sports media career, Ogega has had some memorable career highs like serving as a member and media relations volunteer at the first-ever Africa Women in Sports Initiative (AWISI) launch in Nairobi. As well as organising the sports side event at the 2025 East Africa Girls Lead Summit in Kenya by Girl Up and supporting female athletes with sports bras and sanitary towels during a tournament featuring two Harambee Starlets players.
World Champs Diamonds and Spar Proteas Confirmed for Three Test Series Starting in Victoria this October
Netball South Africa has announced that the Spar Proteas will travel to Australia in October…
Kaizer Chiefs’ Partnership with Home Sweepers a Major Positive for the Women’s Game
A game-changer for women’s football as Kaizer Chiefs officially enters the women’s game through a…
You have to be Persistent for Success – Julienne Heath
Having earned a wealth of experience as the link between on-field action and the production…
Tracy Makhanya is Championing KZN’s Sporting Stories on Community Airwaves
From Umlazi to the airwaves of Intokozo FM, Tracy Makhanya is using her voice to…
SA’s Most Promising Schools Rugby Players Light Up Day One of the FNB Girls Rugby Weeks
Eastern Province and Western Province recorded the biggest U18 tournament wins; while Border, the Golden…
Mid-Table Battles and Crucial Points Shared in the Hollywoodbets Super League
Mid-table hustle, bottom-half grit was the order of the weekend in the Hollywoodbets Super League….
Ogega says over the years she has learned many lessons that have helped her navigate her career. She shared that it’s important to understand the WHY when it comes to what you are trying to achieve on a personal and professional level.
“First, understand your why. What’s the motivation for joining sports media? Is it your long-term or short-term thing? I have seen women join sports media just to use it as a tool to the next level. Understanding your ‘why’ helps you network better and visualise your end game.
“It’s a very receptive industry—just not in Kenya. I look at other countries that have taken the sports industry seriously. Let me use the example of Rwanda: you see how they’ve blended the “Visit Rwanda” campaign to promote tourism and elevate the country’s image globally. It’s one step toward giving sports the attention it deserves. In Kenya, we lack that blend of sports, entertainment, and culture.”
She added that the industry has grown in such a way that there are many different facets to explore and make into a career but stressed it’s important not to take on too much.
“Sports media is huge. It’s a gold mine that hasn’t been fully discovered. It’s growing and now has distinctive roles. You can specialise as a graphic designer and still leap well. At the same time, having a variety of skills can help you level your playing field—for instance, as a videographer, you need video editing skills.”
“Sports media is a 24/7 industry. Digital reporting goes on even when you rest. It doesn’t stop—even during the off-season, there’s always something to be done. The quality and timeliness of content are key while at it don’t get burnt out. Work as a team.”
While she has achieved some big career milestones, Ogega wants to make her mark by giving back to other women looking to join the sports media world.
“My biggest career dream is to provide a platform for young girls and women in Africa interested in sports media, as well as retired or inactive athletes, to kick-start their careers in the industry.”
Ogega, or ‘Moraa Times’ as she is known on social media, urged the women and girls of the continent to dig deep to ensure their dreams of one day being part of the sports media industry become a reality.
“You want it so badly? Go get it. Thanks to social media and platforms like YouTube, you can learn new skills. Platforms like LinkedIn help you connect with people in the sports industry—make use of that.”
“Never stop because of societal stereotypes in your country. If we want to change Africa, let’s start by changing our beliefs and believing we can bring the change Africa deserves by providing solutions and investing at home. Most importantly, let’s collaborate as Africans and trust in ourselves.”
She also shared how gsport’s influence has been felt and noticed around Africa and says it’s just what the women and girls on the continent need.
“I am truly encouraged by what gsport is doing in South Africa, and I would love to see the same in Kenya.”
“This is exactly what Africa needs—more coverage of women’s sports. The impact is phenomenal. Learning about inspiring women I’ve never heard of through the newsletter and social media is powerful.”
Main Photo Caption: Faith Ogega is slowly making a name for herself on the continent as one of the women to watch in sports media. All Photos: Supplied
Photo 2 Caption: The Kenyan has risen to prominence with her reporting of various sports in that East African country.
Photo 3 Caption: Ogega uses various media platforms and has a healthy number of followers on her YouTube and Facebook pages
Photo 4 Caption: “Never stop because of societal stereotypes in your country. If we want to change Africa, let’s start by changing our beliefs.”
Photo 5 Caption: Known as ‘Moraa Times’ on social media, Ogega urges women and girls to dig deep to secure their dreams in the sports media industry.
