Philip Morris <a href="https://absafricatv.com/soccer-star-cristiano-ronaldo-announces-international-retirement-from-portugal-national/” title=”Soccer star Cristiano Ronaldo announces international retirement from Portugal – National”>International Global Travel Retail (PMI GTR) has unveiled Africa’s first ultra-premium multi-category IQOS shop-in-shop (SIS) at Terminal 3 of Cairo International Airport (CAI).
Strategically located immediately after passport control in one of the airport’s busiest passenger zones, the 40 sqm shop brings together PMI’s multi-category smoke-free product portfolio under one roof, featuring IQOS, ZYN and VEEV, giving adult smokers and nicotine users the chance to discover and learn more about these products.
“The opening of our first ultra-premium multi-category IQOS shop-in-shop in Africa’s travel retail market is an important milestone for PMI Global Travel Retail,” said Mehmet Can Sezer, Director Commercial Deployment Africa, PMI GTR.
“It reflects our commitment to expanding understanding and access to smoke-free alternatives among adult smokers and nicotine users.
“We have learned that understanding often comes before switching, and travel retail provides a unique environment to support that journey.
“This activation has been designed to enable adult nicotine consumers to learn more about the technology and science behind our smoke-free alternatives through direct interaction and personalised conversations.”
Developed in collaboration with EgyptAir Duty Free, new IQOS SIS is said to ‘reinforce a shared ambition to bring innovative retail concepts and elevated consumer experiences to one of Africa’s most important a
A spokesperson for EgyptAir Duty Free said it represents an important element of the broader duty-free renovation and modernisation programme currently underway at Terminal 3.
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