The Confédération Africaine de Football (CAF), in partnership with the Local Organising Committees (LOCs) of Kenya, Tanzania and Uganda, successfully concluded a TotalEnergies CAF Africa Cup of Nations (AFCON) KE.TZ.UG 2027 Commercial Roadshow.
The Roadshow was held across all three host nations between 14 – 18 September, bringing together stakeholders from Banking, Airlines, Telecom, Tourism, Technology, Trade and other industries.
Through a series of workshops and engagements, CAF showcased the scale, reach and commercial value of the TotalEnergies CAF AFCON 2027, highlighting opportunities for African and global brands to associate with one of the world’s leading sporting properties.
The TotalEnergies CAF AFCON continues to strengthen its position as a leading global sports property.
The TotalEnergies CAF Africa Cup of Nations Morocco 2025 edition recorded a 95% increase in commercial revenues, a cumulative 3.2 billion TV audience, and attracted a record of 23 sponsorship partners, reflecting the growing commercial value of the competition.
The Commercial Roadshow engagements also highlighted the breadth of opportunities available to commercial partners before, during and beyond the month-long tournament, with brands able to build visibility and engagement through the tournament’s marketing and activations ahead of the tournament.
A key addition to the Roadshow was the Deal Room, a dedicated space where CAF held one-on-one meetings with brands interested in concluding agreements across the three host nations.
The TotalEnergies CAF AFCON PAMOJA 2027 will take place from 19 June to 17 July 2027.
