Easy Trip Planners signs MoU with Jharkhand to boost tourism

1 min read     Updated on 14 Jul 2026, 05:00 PM

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Easy Trip Planners entered into a strategic MoU with the Government of Jharkhand to drive digital promotion of the state’s tourism. Signed in New Delhi, the partnership aims to enhance visibility for spiritual, cultural, and nature-based destinations using the company’s travel ecosystem and marketing channels. The initiative includes curated content campaigns and promotional calendars to showcase Jharkhand’s offerings to millions of travellers.

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Easy Trip Planners has signed a strategic Memorandum of Understanding (MoU) with the Department of Tourism, Government of Jharkhand, to promote the state’s diverse tourism offerings through digital initiatives. The agreement, signed during the Jharkhand Tourism Stakeholders’ Summit in New Delhi, aims to leverage the company’s extensive travel ecosystem to boost the state’s visibility among domestic travellers.

Strategic Partnership Details

The MoU was formalized in the presence of Hon’ble Chief Minister of Jharkhand, Shri Hemant Soren Ji, and Hon’ble Minister of Tourism, Art, Culture and Sports, Shri Sudivya Kumar Ji. Shri Mukesh Kumar, IAS, Secretary, Department of Tourism, Government of Jharkhand, signed on behalf of the state government.

Digital Promotion and Campaigns

As part of the collaboration, Easy Trip Planners will utilize its technology capabilities and dedicated vertical, EasyDarshan, to showcase Jharkhand’s tourism potential. The initiative will focus on promoting spiritual destinations like Shri Baidyanath Dham, alongside waterfalls, forests, eco-tourism, and cultural heritage sites.

The company plans to launch a curated content-driven campaign featuring a solo traveler or influencer to highlight the state’s adventure and natural beauty. Creative assets such as banners and videos optimized for Online Travel Management Platform (OTMP) formats will be developed to drive engagement. Annual and quarterly promotional calendars will be prepared in consultation with Jharkhand Tourism to ensure sustained visibility for local festivals and tourism circuits.

Management Commentary

Shri Mukesh Kumar, IAS, Secretary, Department of Tourism, Government of Jharkhand, stated that the government is committed to positioning the state as a preferred tourism destination by building awareness of its heritage and natural beauty on digital platforms. He noted that leveraging Easy Trip Planners’ digital reach is a key step in connecting with more travellers.

Mr. Rikant Pittie, CEO & Co-Founder, EasyMyTrip, added that domestic tourism is witnessing strong momentum as travellers seek authentic experiences. He emphasized that the collaboration will create targeted campaigns to bring Jharkhand’s spiritual and cultural experiences to the forefront, supporting the government’s efforts to strengthen destination visibility.

Historical Stock Returns for Easy Trip Planners

What financial targets or key performance indicators has Easy Trip Planners set to measure the success of this digital promotion campaign?

Could this partnership with Jharkhand serve as a blueprint for similar agreements with other state governments to expand Easy Trip Planners’ domestic market share?

How will the company leverage the ‘EasyDarshan’ vertical specifically to differentiate Jharkhand’s spiritual offerings from competing destinations in India?

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