How the world experienced the FIFA World Cup 2026™ on YouTube
FIFA World Cup 2026™ is YouTube’s most-viewed FIFA World Cup in history
Jul 21, 2026[[read-time]] minute read
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The final whistle has blown, and after weeks of competition, the dust is finally settling. Here’s a look at how the world followed the historic FIFA World Cup 2026™ on YouTube — from CazéTV’s record-breaking live broadcasts to our preferred platform partnership with FIFA. YouTube was home to more premium content than ever before from official broadcasters, alongside unparalleled behind-the-scenes moments captured by our creators and the inaugural YouTube FIFA Creator Cup.
A historic tournament on a global scale
FIFA World Cup 2026™ has officially becomeYouTube’s most-viewed FIFA World Cup in history, pushing lifetime views for videos related to the FIFA World Cup past 200 billion views.
Overall, more than1.7 billion unique viewers globally watched World Cup-related videos on YouTube during the FIFA World Cup 2026™, including over 550 million that watched on their televisions. Official YouTube broadcasts of the FIFA World Cup 2026™ final match between Spain and Argentina on July 19 drew over 21 million AMA across more than 40 markets. Together, they reached a peak of over 27million concurrent viewers on YouTube.
Driven by tournament momentum, FIFA’s official YouTube channel amassed over 4 billion views and added over 7.5 million new subscribers between June 11-July 19. The channel now has over 34 million global subscribers.
With more than 45 billion hours of sports content being consumed annually on YouTube, this unique partnership created new ways for fans everywhere to experience all aspects of the tournament, from their living rooms to the streets.
Creators take the pitch
The tournament also redefined what it means to be a soccer (or fútbol) fan, with a global roster of creators with a combined 350 million YouTube subscribers bringing a fresh lens to the game. YouTube videos related to the FIFA World Cup uploaded by our creator roster accumulated over 2.5 billion views globally.
We also saw fans join us IRL and online for the first YouTube FIFA Creator Cup exhibition match on July 12, live from Central Park, New York. Led by team captains IShowSpeed and Celine Dept,the official live streams for the event drew over 10 million live views globally, including broadcasts from FIFA’s official channel, participating creators and official broadcasters.
Relive the best moments
FIFA World Cup 2026™ was more connected, more interactive and more personal than ever before. Now that it’s in the history books, fans can relive, rewatch and reshare some of the most iconic moments like Spain’s tournament-winning goal, Erling Halaands infamous vlogs, the epic Official FIFA World Cup 2026 Halftime Show, and so much more until next time, always on YouTube.
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