SHAKA, the footwear brand celebrated for its sneaker sandals, is launching “SHAKA”‘s new model, the “WALCORE VB,” specifically engineered for walking.
As a brand known for spearheading the sandal boom, why did they decide to equip a product with a world-first proprietary system incorporating the expertise of a prosthetist and orthotist? We sat down with Ai Kawashima, SHAKA’s Brand Manager at Blue Moon Company, Inc., and Ryoichi Okamoto, the SHAKA Product Advisor who designed the model, to discuss the philosophy and development journey behind this new creation.
The “Let’s Go. We’re Free.” Philosophy: Seamlessly Bridging Daily Life and Travel
SHAKA operates under the tagline, “Let’s go. We’re free.” This reflects their commitment to offering items that provide comprehensive support across all aspects of life—from daily routines to outdoor adventures and travel—rather than being confined to a single purpose.
The brand’s origins trace back to the 1990s outdoor boom. Their “HIKER” model gained a strong following back then. Following the sports sandal craze of the 2010s, SHAKA went on to create a lineup of timeless classics that remain popular today.
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