Marks & Spencer has expanded its offering on Amazon to the Netherlands as it accelerates its new channel growth and builds its global brand.
M&S first partnered with Amazon in February, launching across the online shopping giant’s platforms in France, Germany, Spain and Italy.
M&S Fashion has been available in the Netherlands since 2022, through marketplaces including Zalando.
In the last six months, M&S has seen exponential growth and demand in the market with sales rising 46%, making the Netherlands the second-best performing country for marketplace sales.
The M&S Brand Store will offer over 1,000 products across womenswear, menswear and kidswear on Amazon.nl.
Bestselling items in France, Germany, Spain and Italy have included year-round staple products across our womenswear denim, baby essentials and bras.
The ambition for M&S’s International business is to build a global omnichannel business, utilising the expertise and infrastructure of strategic partners, through simple, scalable operating models, which are capital light.
M&S is able to utilise Amazon’s local fulfilment network and improve the customer shopping experience with next day delivery available to customers – and free for Amazon Prime members.
This quarter, M&S international has seen triple digit growth on the year through marketplace sales through its partnerships with Amazon, Zalando and About You.
“Our partnership with Amazon continues to grow with momentum,” said Mark Lemming, managing director of international at M&S.
“As we continue to accelerate our new channel growth, we’re delighted to respond to demand from customers in the Netherlands and expand our product offer in the market, bringing the exceptional quality and value of M&S fashion to more people.”
Eva Faict, country manager at Amazon.nl, said: “We’re excited to bring another much-loved global brand to Amazon in the Netherlands, helping us offer customers even greater selection.
“With over 1,000 items across popular categories including womenswear, menswear, and kidswear, customers can now shop M&S fashion with the convenience and fast delivery they expect from Amazon.”
