As Indian outbound travel to East Africa continues to gain momentum, Kenya-based Sentrim Hotels & Lodges has strengthened its focus on the Indian market by appointing Rudraa Marketing as its official sales and marketing representative in India
The partnership is aimed at expanding Sentrim’s engagement with Indian travel agents, tour operators, MICE planners and wholesale travel partners while increasing awareness of the brand’s safari hospitality offerings across the country
With five properties located in some of Kenya’s leading wildlife and leisure destinations—including Masai Mara, Amboseli, Lake Elementaita, Tsavo East and Mombasa—the hospitality group is seeking to capitalise on the growing interest among Indian travellers for premium wildlife, leisure and experiential holidays in East Africa
Rudraa Marketing will be responsible for driving the brand’s business development initiatives in India, working closely with the travel trade to strengthen market presence, develop strategic partnerships and support outbound tourism to Kenya
Commenting on the partnership, Nikita Rawtani, Founder of Rudraa Marketing, said the collaboration reflects the increasing opportunities in the India-Kenya travel corridor and will enable the company to introduce Indian travellers to a wider range of authentic safari and hospitality experiences across Kenya
Paren Hirani, Managing Director of Sentrim Hotels & Lodges, said India remains one of Kenya’s fastest-growing outboundl in expanding its presence through closer collaboration with the Indian travel trade and by offering experiences tailored to families, leisure travellers, honeymooners and MICE groups
The appointment comes at a time when tourism exchanges between India and East Africa are witnessing steady growth, prompting more international hospitality brands to strengthen their distribution and trade engagement strategies in the Indian market
July 6, 2026
