Revital, Sun Pharma’s flagship multivitamin brand, has launched a new integrated campaign featuring Bollywood actor Vicky Kaushal, betting on a broader conversation around energy, stress and modern lifestyles rather than traditional messaging centred on physical tiredness.
Viswanath Pilla
July 15, 2026 / 20:43 IST
Sun Pharma
- Sun Pharma gets SA approval for semaglutide injection.
- Generic semaglutide for type 2 diabetes patients.
- Revital launches campaign with Vicky Kaushal.
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Sun Pharmaceutical Industries has received approval from the South African Health Products Regulatory Authority (SAHPRA) to manufacture and market a generic version of semaglutide injection for adults with inadequately controlled type 2 diabetes, marking its second approval for the product after India.
The company plans to launch the drug in South Africa in the coming days. The product will be available in pre-filled, multi-dose injectable pens in two strengths—2 mg/1.5 mL and 4 mg/3 mL—enabling once-weekly dosing.
Aalok Shanghvi, Chief Operating Officer, Sun Pharma, said the approval reflects the company’s capability to develop complex generic medicines that meet stringent quality standards across markets. He added that Sun Pharma remains committed to improving access to evidence-based treatment options for patients and healthcare professionals.
The approval comes as South Africa grapples with a growing burden of type 2 diabetes, driven by rapid urbanisation and changing lifestyles. Sun Pharma said broader access to effective therapies could play an important role in addressing the country’s healthcare challenge.
Semaglutide has emerged as one of the most sought-after diabetes treatments globally, and the latest approval strengthens Sun Pharma’s presence in the fast-growing diabetes care segment.
Vicky Kaushal on board for Revital multivitamin brand
In separate development, Revital, Sun Pharma’s flagship multivitamin brand, has launched a new integrated campaign featuring Bollywood actor Vicky Kaushal, betting on a broader conversation around energy, stress and modern lifestyles rather than traditional messaging centred on physical tiredness.
As part of the strategy, the brand is attempting to expand the multivitamin category’s narrative beyond nutrition deficiencies and age-related fatigue. Instead, it is focusing on stress as a key driver of declining energy levels. The campaign highlights research suggesting that chronic stress can influence metabolism and energy balance, contributing to fatigue over time.
“Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels,” said Vidhi Shanghvi, Executive Director, Sun Pharma.
The campaign, developed by Ogilvy India, will be rolled out across television, digital platforms, OTT, connected TV and social media. According to the company, Revital’s formulation contains 20 essential nutrients, including natural ginseng, and has been clinically tested to reduce stress and improve energy levels.
With the new campaign, Revital is repositioning itself from a traditional multivitamin brand to one that addresses the broader impact of stress on everyday energy in a fast-paced world.
Viswanath Pilla is a business journalist with 16 years of reporting experience. Based in Mumbai, Pilla covers pharma, healthcare and infrastructure sectors for Moneycontrol.
first published: Jul 15, 2026 08:43 pm
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