Gianni Infantino might have backed down from his proposal to sell a minority stake of Fifa to corporate investors and he may be facing a backlash from all sides, but the steady commercialisation of the game continues.
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Kwangu Liwewe AgyeiKwangu Liwewe Agyei is Africa Editor at New Lines magazine August 12, 2026 Share
For now, beleaguered Fifa president Gianni Infantino still has some allies in world football, particularly in parts of the world where less well-off football associations have benefited from his presidency.
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