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Paris – Sofitel Legendand UNESCOtoday announced a global partnership designed to place cultural heritage preservation at the heart of the travel experience. Through this collaboration, both organizations are committed to raising awareness of local know-how, safeguarding living heritage, and fostering deeper connections between travelers and the cultural identities of the destinations they visit. Together, they aim to…

WTTC and the International Chamber of Commerce are joining forces to strengthen millions of tourism SMEs worldwide. With ICC connecting more than 45 million businesses across 170-plus countries, the partnership could give family businesses and smaller tourism operators something they have long struggled to obtain: a meaningful voice in global policy.