Fresh from delivering one of the most talked-about brand experiences at the 2026 Ojude Oba Festival, Seaman’s Schnapps further strengthened its commitment to celebrating culture, heritage and community as the Official Cultural Partner of Iwe Ala (The Book of Dreams), a Nollywood film inspired by the richness of Ijebu tradition and the enduring legacy of Ojude Oba
The partnership culminated in a successful premiere recently, followed by the film’s nationwide cinema release, bringing together filmmakers, cultural enthusiasts, traditional leaders, industry stakeholders and members of the public to celebrate a story deeply rooted in Yoruba heritage, identity and values
One of the most memorable moments of the evening was the ceremonial opening of the premiere by the Elegushi of Egushi Otta, Alayeluwa Oba Maroof Adio Alagbe, who offered traditional prayers for the success of the film and its impact on cultural preservation using Seaman’s Schnapps 75cl
In a symbolic gesture reflecting the passing of cultural values from one generation to another, the monarch concluded the rite with Seaman’s Schnapps 20cl, which he presented to one of the film’s producers, Kene Egbue
The moment served as a powerful representation of the connection between older and younger generations and underscored the importance of preserving and transferring cultural heritage through storytelling and shared experiences
Directed by acclaimed filmmaker Adeoluwa Owu, Iwe Ala is set against the vibrant backdrop of the iconic Ojude Oba Festival and explores themes of family, identity, legacy and betrayal through the story of a respected tailoring dynasty navigating conflict and protecting its reputation in the lead-up to the celebrated cultural event
Featuring a stellar cast including Mercy Aigbe, Owobo Ogunde, Dele Odule, Demola Adedoyin, Tobi Makinde, Eniola Ajao, Aishat Isiaka, Tolu Otebiyi and Farooq Oreagba, the film has continued to generate excitement among audiences for its compelling storytelling, striking visuals and authentic portrayal of Yoruba culture
As the Official Cultural Partner of the premiere, Seaman’s Schnapps played a key role in celebrating and amplifying the cultural significance of the film, reinforcing the brand’s longstanding commitment to preserving and promoting African traditions through meaningful experiences and platforms that connect generations
Speaking on the partnership, Gbemileke Lawal, Marketing Manager at Nigerian Distilleries Limited, said cultural storytelling remains an important vehicle for preserving identity and inspiring pride among younger generations
“At Seaman’s Schnapps, we believe culture is one of our greatest assets as a people. It shapes who we are, preserves where we come from and guides where we are going. Our role as the Official Cultural Partner of the Iwe Ala premiere reflects our commitment to supporting authentic stories that celebrate our heritage and inspire deeper appreciation of our traditions. We are proud to be associated with a project that shines a light on the beauty, values and enduring legacy of Yoruba culture.”
Also speaking on the collaboration, Nnenna Uche-Onyenacho, Senior Brand Manager, Seaman’s Schnapps, said the partnership reflects the brand’s continued commitment to championing platforms that keep culture alive through contemporary expressions
“From cultural festivals to film, music and community celebrations, Seaman’s Schnapps continues to support initiatives that honour our traditions and strengthen cultural connections. Iwe Ala is a celebration of identity, legacy and the stories that define us as a people. Through our partnership with the premiere, we were able to contribute to a cultural moment that not only entertains but also preserves and promotes our heritage for future generations.”
The collaboration comes on the heels of Seaman’s Schnapps’ impactful presence at Ojude Oba 2026, where the brand captivated festival-goers through immersive cultural experiences and a landmark drone spectacle celebrating Seaman’s Bless Omo Agba
The partnership with Iwe Ala further demonstrates the brand’s commitment to supporting platforms that showcase the richness of Nigerian culture and elevate indigenous stories to wider audiences
As Iwe Ala continues its cinema run across the country, Seaman’s Schnapps remains committed to supporting initiatives that celebrate culture, preserve tradition and inspire meaningful connections through the stories that define who we are
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