The rapid expansion of the West African digital creator economy has historically been tied to formalized talent agencies, institutional brand sponsorships, and traditional corporate endorsement models. However, a growing cohort of independent operators is beginning to test alternative, platform-native monetization models.
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LONDON: The BBC is tuning into India like never before. BBC News has grown its weekly audience in the country to 74 million, reinforcing India’s position as the broadcaster’s largest international market as the BBC surpassed 500 million weekly users globally for the first time since contemporary audience records began