Telefónica drives innovation in artificial intelligence by linking technical research to customers’ real needs. Through trend analysis, collaboration with technology ecosystems and continuous validation, it identifies which advances generate tangible value, transforming technological promises into useful, scalable services centred on the user experience.
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Telefónica has approved its Global Sustainability Plan 2026–2030 as a tool to support growth, improve operational efficiency, strengthen risk management and generate value for society. The Plan is integrated into the business to enable the company to drive the telecommunications sector forward in the new global market.