Jessica BryantUSA TODAY
July 22, 2026, 12:59 p.m. ET
USA TODAY is preparing to publish its first-ever Beauty & Wellness Awards this summer to spotlight products redefining beauty, wellness, personal care, and healthy living.
The goal is to recognize standout products — new and old — that rise above the rest in the competitive beauty landscape. With over 500,000 unique makeup and skincare products on the market, knowing which ones receive USA TODAY’s stamp of approval can help make your purchasing decisions easier.
The USA TODAY editorial team will choose the products featured on this list based on personal experience, online ratings, expert testimony, and hands-on testing. But brands can also nominate their best products for consideration. While a nomination does not guarantee inclusion on USA TODAY’s list, it is a great way for brands to put themselves and their products on our radar.
The Editor’s Pick recognition is more than just an award — it tells consumers that these products consistently deliver innovation, performance, quality, and value.
Submissions for consideration will be accepted through December 1, but don’t wait—you can send in your nominations now and throughout the period to be recognized on our inaugural list.
